NIGERIA – Chi Limited, manufacturers of Hollandia evaporated full cream milk has added 25% extra milk to the brand to make customers get more value for their money.
In a statement issued by the company in Lagos, the decision was taken after a wide consultation with stakeholders in the diary industry.
The statement also described Hollandia as the first milk brand in Nigeria to be packaged in Tetra pak, and that it was designed to provide consumers with creamy, good tasting and nutritious milk in handy 215g packs.
“Hollandia Evaporated Milk’s 215g unique packaging ensures supreme convenience as the innovative pour, cap & keep pack eliminates the hassles of milk storage and the design ensures longer safety from spoilage and contamination.
“In taste, quality, innovation, and satisfaction, no other milk is at par. The milk also understands that for its smart consumers, value for money is paramount. This is why Chi provides you with up to 25% more milk than other brands in the same price range,”
Chi Limited’s Managing Director, Mr. Deepanjan Roy, was quoted as saying “we want to draw consumer’s attention to the 25% extra milk in Hollandia Evaporated Milk 215g pack when compared to any other milk brand at same price. We are committed to ensuring that our loyal consumers continue to get value and satisfaction for money whenever they buy our milk”.
“You can enjoy the creamy, tasty, nourishing Evaporated milk in whichever way you want and for longer, without breaking the bank. Hollandia Evaporated Milk will always stay steps ahead of other brands, for no reason other than the fact that Hollandia Evaporated Milk believes that consumers deserve the very best.
It can be enjoyed with tea, custards, cereals and smoothies. The future looks promising for an innovative brand which places wellbeing and value of its consumers at the heart of its products.” Roy added.
April 8, 2015; http://www.thisdaylive.com/articles/chi-limited-adds-25-extra-milk-to-hollandia/206227/
