NIGERIA – Chi Limited, Nigeria’s leading fruit juice, drinking yoghurt, evaporated milk, and snacks manufacturing company, has expanded its Chivita product line with launch of new malt drink.
Dubbed Chivita Smart Malt Drink, is specifically designed for kids as a health drink to provide them with the right energy to learn and to play.
The beverage is rich in Vitamin A, B1, B2, B3, B5, B6, B12 and E, bursting with great taste to ensure total enjoyment by the targeted consumers.
“We are truly excited to introduce our newest product, Chivita Smart Malt Drink. Specially designed for all the smart mums out there who want to give their kids the right energy to learn and to play. This is another giant leap on our path of innovation,” stated the company.
Coming in a 125ml aseptic pack, Chivita Smart Malt Drink is handy and can easily be enjoyed by children any day, anytime, and anywhere, on its own or with meals.
According to the drink maker, it is the perfect partner in their lunchboxes, picnic boxes, after-school activities, family days out.
Toyin Nnodi, CHI Limited’s Marketing Director stated, “Children need vigour and stamina to concentrate in their learning sessions or participate in physical activities, Chivita Smart Malt drink would provide them with healthy energy required to succeed, play, concentrate and learn all day.”
“Kids in Nigeria are in for a real treat as its naturally tasty and satisfying experience.”
The new offering joins the company’s wide range of Chivita Juices, which include Chivita 100% fruit, Chivita Active and Chivita Active Zest.
Recently, Chi Limited unveiled new 125ml & 50ml pack sizes of its recently launched Chivita Active Zest brand.
According to the company, the new packs are a strategic move aimed to ensure product affordability and accessibility to a wider spectrum of Nigerian consumers.
This will trigger more demand, maintain market dominance, and also improve penetration in geographical markets.
Chivita Active Zest, which was launched mid last year in a 330ml can, is made from a mix of 5 citrus fruits with all-natural ingredients, no artificial preservatives, and flavors.
Additionally, it is fortified with vitamin C for immunity support, and it is a good source of vitamin B1 and D3 for faster body metabolism.
Chivita Active Zest also contains calcium for optimum bone health, making it a smart choice to get the right dose of essential vitamins and minerals for a healthy active life.