NIGERIA – Chi Limited, a major producer of juice brands in Nigeria has launched the new Chivita Happy Hour Flavoured Drink in Orange Safari flavour, continuing with its drive for product innovation and consumer satisfaction.
According to the company, the juice packaged in a hygienic, easy to use and convenient 180ml pack is a natural refreshment with no added artificial preservatives.
“At a retail price of N50, the new Happy Hour Orange Safari offers value for consumers seeking to enjoy the same great taste of the orange fruit at a pocket-friendly price,” stated the company
CHI Limited’s Marketing Director, Mrs. Toyin Nnodi, noted that the launch of Happy Hour Orange Safari was a strategic move for expanding the company’s portfolio of value-added products to meet consumers’ needs.
“We are excited to launch Happy Hour Orange Safari; a product we are sure will delight consumers with its natural and refreshing orange taste.
“Happy Hour Orange Safari delivers on our commitment to provide consumers with more beverage options, while staying true to our strong company focus of ensuring quality and affordability for all our products,” she added.
The launch comes months after the company introduced Chivita 100% Real Lychee Blend fruit juice in the Nigerian market.
The new Chivita 100% Real Lychee Blend fruit juice is an addition to the already existing range of Chivita 100% fruit juices that come in Orange, Pineapple, Apple, and Red Grape variants.
This was followed by the launch of a new packaging for Chi Exotic fruit juice and Chivita Ice tea, introducing it in cans.
The new Chi Exotic and Chivita Ice Tea 330ml Cans, targeting the youthful consumer segment is aimed to provide satisfaction and convenience on the go in line with changing lifestyle trends.
Chi limited also involved in production of dairy beverages, donated cartons of its dairy milk brand, Hollandia Evaporated Milk to several non-governmental organisations, frontline medical workers and vulnerable communities affected by the COVID-19 pandemic.
Beneficiaries of the donations include Nigerian Red Cross Society (Lagos Branch), Nursing and Midwifery Council of Nigeria (Lagos Chapter), Heritage Homes and Orphanage, as well as Old Peoples’ Home (Lagos State Ministry of Youth, Sports and Social Development).
In addition, Chi Limited donated 15,000 cartons of Hollandia Evap Milk to the COVID-19 Presidential Taskforce and to several Isolation & Treatment Centers across States of the Federation.
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