NIGERIA – Chi Exotic Nectar, a fruit juice brand of Nigeria’s largest juice company, Chi Limited has launched a new 150ml pack size for its popular Pineapple Coconut product variant.
The new offering gives the same superior taste of the brand and comes at a pocket-friendly price (US$0.14).
A report in ThisDay Live indicates that the new 150ml Chi Exotic Pineapple Coconut pack is the result of deploying consumer insights and marketing intelligence to drive brand growth in a dynamic market environment.
It is made with a rich unique fruity blend to provide distinctive refreshment, ideal for indulgence and relation among Nigerian consumers.
It offers superior taste and a handy pack size, preferred by the youth and consumers who are looking to indulge a diet based on health and wellness trends.
Chi Limited’s Marketing Director, Mr. Probal Bhattacharya said the new innovation demonstrates the brand’s resolve to deepen its market reach by offering consumers an affordable option without compromising their quest for distinctive refreshment and indulgent taste.
“We are confident about the prospects of the new Chi Exotic Pineapple Coconut 150ml pack size.
The 150ml pack size was introduced to align with the demand and choices of consumers by availing them the same healthy great tasting juice, but just for US$0.14 – which is both pocket friendly and value driven.”
The new Chi Exotic Pineapple Coconut 150ml pack adds to the currently existing 1Ltr, 500ml, 315ml, and 180ml pack sizes.
The new product comes on the back of a series of various product launches by the company.
The company launched 100ml Frooty Happy Hour, marketed as a healthy, refreshing fruit flavoured drink, to its assortment of drinks.
Chi termed it as a healthy beverage alternative to carbonated drinks as it offers more in natural benefits as well as provides high quality refreshment for the mind and body.