Chicken Republic in expansion strategy to leverage Nigeria’s QSR potential

 One of Nigeria’s largest fast food shops, Chicken Republic, has demonstrated its commitment to provide customers with authentic and great tasting chicken meals.

 One of Nigeria’s largest fast food shops, Chicken Republic, has demonstrated its commitment to provide customers with authentic and great tasting chicken meals.

According to the company’s Chief Executive Officer, David Butler, Chicken Republic is a dominant brand in the Nigerian Quick Service Restaurant sector and is expanding its footprint to reach more lovers of its West African spiced chicken.

He further added in a statement “The Nigerian QSR industry is extremely dynamic and fast paced with huge potential. Our aggressive expansion strategy is designed to leverage this massive potential and will be achieved through opening a combination of company and franchise stores across Western Africa” he said.

Butler also confirmed that the company has recently reopened three newly renovated outlets in parts of the country such as Ogudu in Lagos, Abacha in Port Harcourt and Nyanya in Nassarawa state.

He added that the company has concluded plans to launch its first Express outlet located at Total Nigeria Plc later this month.

The chief executive assured that throughout the remaining part of this year, Chicken Republic will delight consumers across Western Africa with newly remodeled, world class restaurants and various new concept stores. He explained that the new stores will offer drive through and express outlets.

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The brand which was founded in 2004 by a dynamic entrepreneur Deji Akinyanju has reassured that it will triple its existing outlets in the next four years to expand customer base with its legendary West African spiced meals.

July 8, 2015; http://businessdayonline.com/2015/07/chicken-republic-in-expansion-strategy-to-leverage-nigerias-qsr-potential/#.VZ3_Efk-4hc

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