Chinese brewing giant Tsingtao Brewery taps Nutanix to drive innovation

CHINA – Tsingtao Brewery, China’s second-largest brewer has partnered with Nutanix to help streamline its management operations and increase its focus on infrastructure modernization to evolve customer experience.

Through the partnership, Tsingtao Brewery will leverage Nutanix’s cloud software and hyperconverged infrastructure solutions to enhance reliability of mission critical systems for the company’s more than 60 breweries across the country.

China is home to the world’s largest beer market by volume and is the center of intense competition locally and globally.

Xu Haiqing, Head of Information Management Department at Tsingtao Brewery says that to face this competition, companies should focus on innovation to meet consumer demands.

“The quality of our beer is matched only by the quality of our IT systems, and Nutanix has been instrumental and a true ally in our digital transformation,” said Xu Haiqing.

“As a global leader in the beer industry, we have placed great emphasis on modern IT infrastructure. We now have an advanced IT platform that provides the confidence and assurance to match our ambitions.”

In an on-going effort to improve product quality, service and management, and create more value for consumers, Tsingtao launched an initiative to upgrade its core business operations and support an intelligent retail model.

Nutanix notes that its collaboration with Tsingtao has enabled the brewer to maintain operations and further support innovation while meeting its strict technical and operational standards.

The company says that by having the right infrastructure in place, Tsingtao has the opportunity to drive sustainable growth and profitability, both nationally and internationally.

“Since implementing Nutanix, Tsingtao is able to easily extend their IT infrastructure while feeling confident that business operations will remain up and running,” Nutanix explains in a statement.

“By simply adding nodes to their infrastructure they are able to easily expand their computing and storage resources as they see fit.

“Time spent on IT operations and maintenance have been largely reduced, due to Nutanix’s one-click capabilities, robust performance and enhanced data security, allowing the IT team to focus on business research and innovation.”  

Lily Ma, Managing Director, China maintained that as a Chinese leader and innovator, Tsingtao Brewery will continue to embrace the opportunity by leveraging technology to drive innovation and the ultimate customer experience.

Going forward, both companies look to continue driving the brewer’s digital transformation and ensuring the company has the best technology available to provide an unrivaled customer experience.

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