ASIA – Yili Group, state-owned company of dairy industry in China has acquired Chomthana, Thailand’s leading ice cream and frozen foods manufacturer to expand its operations in Southeast Asia.
Chomthana, which has more than 37 years of experience and exports its products to 13 foreign markets, sells a range of ice cream products, ice lollies and wafer cones.
It is a mass market producer of quality ice cream & cones under ‘Cremo’ and other private labels as well as frozen Chinese salapao buns and other dimsum products.
“Through many contacts and talks, we believe that Yili is a respectable company. Since its creation, Yili has been adhering to the quality belief and has been renowned worldwide for its continuous internationalisation and innovation.
Under the dream of ‘let the world share health’, Yili products have won the trust of global consumers,” said Chomthana president Soh Chee Yong.
Zhang Jianqiu, CEO of Yili Group, said: “In the process of promoting internationalisation, Yili always adheres to the concept of ‘openness, cooperation and win-win’, and devotes to the dream of ‘making the world healthy’.”
Addition of Chomthana to its dairy brand forms part of Yili’s efforts to expand globally.
Three months ago, the company announced that it will upgrade its European research and development centre located on the Wageningen University campus in the Netherlands.
The centre was inaugurated in 2014 to help the company keep up with the latest global trends in the dairy industry, in order to develop suitable products for its Chinese consumer base.
Yili also launched a new ice cream brand in Indonesia called Joyday and announced that it plans to introduce the brand to other Southeast Asian markets in the future.
In June, the company which was also announced to be the sixth most valuable brand, and third most valuable food brand in Brand Finance’s annual ranking unveiled a new ambient drinking yogurt with large fruit and cereal pieces developed using technology provided by Tetra Pak.
The product was said to be the first of its kind as it combines the company’s expertise in ambient yogurt processing and particle heating with a new Tetra Top system.