USA – Chobani, America’s leading Greek yogurt brand is launching an entire platform of batch-made oat-based drinks and cultured oat blends, as well as dairy-based creamers, in what the company described as its biggest expansion ever.
Starting this month, Chobani will be introducing several new items outside of yogurt across the company’s family of oats products and brand-new dairy-based and oil free coffee creamers aimed at disrupting the creamer category.
The launch marks first foray outside of yogurt aisle with Chobani Oat Drink and Barista Edition and new dairy-based creamers,
Chobani is also bringing delicious, organic oats to the yogurt aisle with Chobani Oat Blend, featuring billions in probiotics and a rich, smooth texture.
Chobani Oat drinks are made with organic oats and topped with Vitamin D, Vitamin A, and Calcium. The company’s batch-fermented oat blends, just like all Chobani yogurts, are made using natural ingredients and contain billions of probiotics.
The dairy company said that the Chobani Coffee Creamers have five or less natural, simple ingredients, including locally-sourced, farm-fresh milk and cream.
The world of Chobani Oat includes Chobani Oat Drinks, Chobani Oat Drink Barista Blend, Chobani Oat Blend and Chobani Oat Blend with Crunch.
Chobani Oat Drinks will be available in four flavors including Plain, Vanilla, Chocolate, and Plain Extra Creamy at a suggested retail price of US$3.99 per 52oz carton.
Chobani Oat Drink Barista Blend are specifically designed to behave like steamed whole milk in coffee and tea, available starting in December 2019.
Chobani Oat Blend are available in four purposeful pairings of elevated and familiar flavors including Vanilla, Strawberry Vanilla, Blueberry Pomegranate, and Peach Mandarin at a suggested retail price of US$1.99 per 5.3oz cup.
Chobani Oat Blend with Crunch will be available in Strawberry Granola Crunch, Blueberry Almond Crumble, and Peach Coconut Crunch, hitting shelves at a suggested retail price of US$1.99 per 5.3oz cup.
The company is also launching a line of dairy-based coffee creamers, Chobani Coffee Creamers- available in four flavors, including Caramel, Sweet Cream, Hazelnut, and Vanilla at a suggested retail price of US$3.99 per 24oz bottle.
In addition, the diary company has also introduced “a better for you greek yogurt with oatmeal” the Chobani Greek Yogurt with Oatmeal.
The product’s flavors include apple spice Greek yogurt with brown sugar oatmeal, blueberry Greek yogurt with maple oatmeal, banana Greek yogurt with maple oatmeal, and peach Greek yogurt with brown sugar oatmeal.
“Like yogurt, oats are an ancient food with deep roots in our culture and our land. These grains deserve to be celebrated,” said Hamdi Ulukaya, Founder and CEO of Chobani.
“I always knew our journey from yogurt to becoming a modern food company would be through nutritious, delicious, batch-made products like Chobani Oats, and today they’re helping us further deliver on our founding mission of making better food for more people.”