SWEDEN – Cloetta AB, a Sweden-based confectionery company, has appointed Katarina Tell as President and Chief Executive Officer, effective September 1, 2024. 

Katarina will replace current CEO Henri de Sauvage-Nolting who steps down from his position as President and CEO of the company in September. 

Katarina Tell joined Cloetta in 2018 as President of Cloetta Sweden and a member of the Group Management Team. She previously worked for Kraft Heinz for more than nine years, serving as a managing director from 2015 to 2017. 

She has extensive FMCG industry experience from leading international and executive roles at Kraft Heinz and Findus, with a focus on strategy and business development. She holds a master’s in food nutrition from Umeå University and has in addition studied Business Administration at Lund University. 

Mikael Norman, chairman of the Cloetta board, welcomed Katrina expressing confidence in her ability to steer the organization. 

He said, “Katarina has built a strong performance track record ever since she joined the company and in addition also has extensive expertise across our key markets and customers. We are confident that she will be an excellent President and CEO, with the capacity to further develop Cloetta.” 

Cloetta is a leading FMCG company in Northern Europe with strong local brands and fast-growing international sales and operations. 

On her appointment, she noted: “Our customer focus, supported by our portfolio of strong brands, will enable us to grow and to continue to bring joy to memorable occasions.” 

In 2023, the company reported a 15.7 percent increase in net sales to SEK 8,301 million (US$775,751.28), marking the first time in the company’s history that sales exceeded the SEK 8,000 million (US$747,622.00) mark. 

Sales for the fourth quarter increased by 14.5 percent to SEK 2,182 million (US$203,913.90), of which organic growth accounted for 11.7 percent and exchange rate differences for 2.8 percent. 

Cloetta attributed the increase in adjusted operating profit to price and cost control offsetting the higher input cost, including currency impact. 

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