SOUTH AFRICA – Beverage giant Coca-Cola Africa has announced the appointment of Phillipine Mtikitiki as the Vice President of its South African franchise based in Johannesburg, with effective from 1 January 2021.

Focused on building a thriving, resilient business in this important African market, Phillipine brings over 20 years of experience in the Coca‑Cola System, having served in operations, marketing, planning and commercial strategy departments.

She joined Coca‑Cola in 1998 as a graduate associate. Over 13 years, she worked across the business units and its bottling entities in South Africa in various functions and roles of increasing responsibility.

Phillipine has a strong record of creating highly engaged teams and is passionate about people development. 

In particular, she advocates for the African girl-child at the grassroots level and is a champion for the development of African talent and acceleration of growth opportunities for women and youth.

“We welcome Phillipine to her new role and look forward to her leadership in one of our most important markets, not only in Africa, but globally.”

Bruno Pietracci – President of The Coca‑Cola Company’s Africa Operating Unit

A Fast-Moving Consumer Goods (FMCG) professional, she will be responsible for developing and managing the company’s business strategy across South Africa in her new role.

“I am excited to lead the South Africa Franchise at this pivotal time. This is a market where our high performing teams, drive for innovation and consumer-focused brands are supported by a strong customer base and robust growth opportunities,” says Phillipine.

Prior to her appointment, Phillipine was the Vice President and General Manager for the East and Central Africa regions where she was responsible for leading the development and execution of the business strategy across 12 countries, while working with Coca‑Cola’s bottling partners to focus on the company’s growth agenda.

She holds a master’s degree in Business Administration (MBA) from Henley Business School, a bachelor’s degree in business administration and Honours in Economics from the University of KwaZulu-Natal.

In addition, she is a member of Coca‑Cola Beverages South Africa’s board and is also a member of the Global Women Leadership Council for The Coca‑Cola Company.

“We welcome Phillipine to her new role and look forward to her leadership in one of our most important markets, not only in Africa, but globally.

“I am confident that with her combination of significant experience, drive and expertise she will pilot the South African business skillfully during the next exciting phase of its growth as it navigates changes in the local and global economic environment,” Bruno Pietracci, President of The Coca‑Cola Company’s Africa Operating Unit said.

Meanwhile, Coca-Cola Beverages South Africa (CCBSA) has announced that it will transfer an additional 10% of shares to its employees, in a move aimed to enhance its black economic empowerment (BEE) status and meet its revised merger conditions.

Following the announcement, the 8,000 employees of the soft beverage giant who already held 5% of the private company will now own 15%.

Adding to the company’s external BEE partners, the combined black-owned equity stake will be 20%.

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