AUSTRALIA – Coca-Cola Amatil has launched ‘Mount Franklin’, a new range of pure Australian spring water meant to achieve more excitement and fun among the kids.
The new product line utilizes natural flavour with no sugar, no sweeteners and no preservatives.
It is made available in three natural fruit flavours – Pineapple, Apple and Lemon & Lime, in a 250ml bottle with a pop-top cap for convenience on-the-go.
Gaelle Boutellier, Director Strategy & Marketing, Coca-Cola Amatil said this innovation was perfect for parents seeking a no sugar, flavoured drink that is good to keep their children refreshed, coupled with the confidence of purchasing from Australia’s favourite and most trusted water brand.
“Parents are clear they want great tasting flavours without sugar, sweeteners and preservatives to help increase kids water consumption, Mount Franklin Kids delivers on this opportunity, in time for summer and in a perfect kid-sized 250ml bottle with a convenient pop-top cap,” she said.
We encourage Aussies to recycle their bottles, so they can have another life, by taking it to a container deposit collection point, placing it in the home curb-side recycle bin or in clearly marked public recycling bins.”
According to the company, Mount Franklin Kids product features the recently launched Aussie-innovation ‘pop-top’ SyLon closure.
The closure was developed at Coca-Cola Amatil’s Eastern Creek facility and has all three components made of the same high-density polyethylene material which creates a cleaner recycling stream.
The bottle and closure are 100% recyclable, complementing the company’s sustainability agenda.
All Mount Franklin bottles are recyclable.
Coca-Cola Amatil further expanded its bottled water brand Pump in Australia with the launch of new Pump natural electrolytes last December.
The new product features a combination of spring water, electrolytes from coconut water, and natural lime flavouring.
The company said the product was targeted at active and health conscious Australians.