AUSTRALIA – Coca-Cola Amatil has partnered with three Australian startups Bellr, Snooper, and Staybil as part of its Xcelerate venture to boost delivery efficiencies as well as enhance consumer experience in Australia.
This is part of the company’s initiative designed to test whether combining emerging businesses with Amatil’s established customer base and supply chain footprint would deliver shared value.
Xcelerate is one pillar of Coca-Cola Amatil’s corporate venturing platform, Amatil X, which was created in partnership with technology firm BlueChilli, to identify the best ideas to support our business of today and grow our business of tomorrow.
As part of the program, scale-ups receive access to mentoring, a commercial partnership, and Coca-Cola Amatil’s new Small Supplier Payment Policy which is designed to ensure that small suppliers are not disadvantaged from longer payment terms.
“Xcelerate is a great opportunity for us to support the start-up and scale-up sectors and help grow Australia and New Zealand’s community of ideas,” said Chris Sullivan, Group Director of Partners and Growth at Amatil.
“We look for the best and brightest new talent in the areas of sustainable futures, customer experience and route-to-market. We then work together to build or grow their concepts into outcomes which delight our shared customers and deliver timely, creative solutions for business.
“Working with Bellr, Snooper and Staybil offers them the chance to pilot products and services in conjunction with an established business. And it gives us the opportunity to test ourselves on how we engage with the start-up community to quickly test new solutions.”
Bellr is a platform for the hospitality industry which help venues and brands attract and retain customers through dynamic venue promotions and tailored loyalty programs while Staybil drives operational efficiency by leveraging the combined power of machine learning and enhanced modern mobility.
Snooper on the other hand, is a crowdsourcing platform for brands and retailers.
Coca-Cola Amatil launched the accelerator programme, Amatil X in April to support the development of start-ups, emerging business and identify innovative product concepts.
The company established the accelerator to drive growth outside of Coca-Cola’s core businesses.