Coca-Cola and Costa launch ready-to-drink Costa Coffee

UK – Coca-Cola and Costa have launched a chilled ready-to-drink (RTD) Costa Coffee, the first product since Coca-Cola acquired the coffee company earlier this year.

The coffee product is set to debut in the UK from the end of June, building on Coca-Cola’s ambitions of becoming a total beverage company and taps into the soaring popularity of chilled coffee.

ADVERT

Costa Coffee uses Mocha Italia Signature Blend coffee beans and the new RTD range comes in three flavors: Classic Latte, Caramel Latte, and Black Americano.

The new offering contains a double shot of Costa Coffee’s smooth and delicious Mocha-Italia signature blend, to deliver the same Costa Coffee experience without compromising on ‘proper’ coffee taste.

It contains 30% less sugar than other ready-to-drink coffees, with between 15 and 108 calories per 250ml can.

“Our teams at Coca-Cola and Costa Coffee have been working around-the-clock to make our shared vision of Costa Ready-To-Drink coffee a reality,” said Jennifer Mann, Senior Vice President and President of Global Ventures for Coca-Cola.

ADVERT

“This demonstrates the power of our partnership.

It combines the marketing expertise, global scale and distribution credentials of the Coca-Cola system with Costa Coffee’s expertise and capabilities in coffee. The result is a fantastic tasting, ready-to-drink coffee.”

RTD Costa Coffee is said to be made from Rainforest Alliance Certified coffee beans, while the whole range (which will be available soon in 250ml cans) are 100% recyclable.

The range will debut in the UK later this month, followed by launches in Poland and China.

Coca-Cola acquired Costa Coffee to take advantage of the booming coffee beverages segment.

ADVERT

The launch broadens the company’s portfolio, from its core soda range to Coca-Cola Energy drinks, Signature Mixers and Aquarius.

The new range has a reduced calorie count, claiming 30% reduction in sugar compared to other RTD coffees in Great Britain.

More News Articles

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.