USA – The Coca-Cola Company has announced that it is fundamentally reshaping its approach to packaging, with a global goal to help collect and recycle the equivalent of 100% of its packaging by 2030.
This goal is the centrepiece of the Company’s new packaging vision for a World Without Waste, which the Coca-Cola system intends to back with a multi-year investment that includes on-going work to make packaging 100% recyclable.
According to the company, several key goals are addressed with the new packaging vision to ensure the goals are met by 2030.
The Company is investing its marketing dollars and skills behind this 100% collection goal to help people understand what, how and where to recycle.
This would mean it will support collection of packaging across the industry, including bottles and cans from other companies.
Additionally, the company is building better bottles, whether through more recycled content, by developing plant-based resins, or by reducing the amount of plastic in each container.
By 2030, the Coca-Cola system also aims to make bottles with an average of 50% recycled content with the goal to set a new global standard for beverage packaging.
“The world has a packaging problem – and, like all companies, we have a responsibility to help solve it,” said James Quincey, President and CEO of The Coca-Cola Company.
“Through our World Without Waste vision, we are investing in our planet and our packaging to help make this problem a thing of the past.”
“Bottles and cans shouldn’t harm our planet, and a litter-free world is possible. Companies like ours must be leaders.
Consumers around the world care about our planet, and they want and expect companies to take action.
That’s exactly what we’re going to do, and we invite others to join us on this critical journey.”
The Coca-Cola Company will also work to achieve these goals with the help of several global partners: the Ellen MacArthur Foundation’s New Plastics Economy initiative, The Ocean Conservancy/Trash Free Seas Alliance and World Wildlife Fund (The Cascading Materials Vision and Bioplastic Feedstock Alliance).
The company will also launch efforts with new partners at the regional and local level and plans to work with its key customers to help motivate consumers to recycle more packaging.