Coca-Cola appoints Mehdi Alami as Managing Director for Morocco franchise

MOROCCO – The Coca-Cola Export Corporation has announced the appointment of Mehdi Alami as the new Managing Director of Coca-Cola Morocco franchise.

The appointment of Mehdi Alami reflects the company’s desire to promote its Moroccan talents in order to support the development of its activities in the kingdom, reports EN24.

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His new role is to pursue the company’s growth strategy and accelerate its expansion from a perspective that is both sustainable and civic.

He will be in charge of running the Coca-Cola System in Morocco with the support and assistance of his bottling partners North Africa Bottling Company (NABC), Atlas Bottling Company (ABC) and Societe des Boissons Gazeuses du Souss (SBGS), the objective being sustainable growth that involves the entire Coca-Cola ecosystem at local and international level.

Alami has been in the company for more than 12 years and occupied several strategic positions, including Customer and Commercial Leadership Director Morocco & Mauritania, Marketing Director Morocco, Marketing Manager Coca-Cola TM for North & Equatorial Africa Region, Senior Brand Manager Coca-Cola TM and Coca-Cola TM Brand Manager.

He has also worked with other multination food companies such as Nestle Morocco and Centrale Danone.

Commenting on his appointment, Alami said, “Coca-Cola is now firmly committed to providing an even more refreshing experience to its consumers in Morocco, through innovative approaches.

“We will continue to make a difference for the benefit of our partners, communities and the environment thanks to our talented Moroccan teams.”

Alami is a graduate from the Lycee Descartes and the Higher Institute of Commerce and Business Administration (ISCAE) in marketing and business management.

The Coca-Cola Company has reported a 28% decline in its second-quarter net revenue yet has witnessed improvement since April in global sales volumes.

In its last financial report, Coca-Cola announced that its global sales volumes had fallen 25% in April, but the company has reported a decline of approximately 10% in June.

The company posted net revenues of US$7.2 billion in the quarter driven by the impact of COVID-19 on its away-from-home channels, which represents approximately half of Coca-Cola’s revenue.

To mitigate the effects of COVID-19 pandemic in Africa, The Coca-Cola Company together with the Coca-Cola System, comprising of its bottling partners worldwide and the company’s global philanthropic arm, The Coca-Cola Foundation (TCCF) has committed US$17m.

With the tag line “In this Together,” the beverage company in partnership with NGOs have been deploying a range of resources, including capabilities, funds and products to support governments, communities and local economies in their urgent efforts to contain the spread and impact of the Coronavirus since its outbreak on the continent.

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