Coca-Cola Beverages Africa automates operations to boost efficiency, improve customer service

SOUTH AFRICA – Coca-Cola Beverages Africa (CCBA), the eighth largest Coca-Cola bottling partner worldwide by revenue and the biggest on the African continent, has partnered with Genpact, a global professional services firm focused on delivering digital transformation, to accelerate the company’s competitive growth.

The partnership is aimed at streamlining CCBA’s operations, leveraging Genpact’s deep process expertise, combined with digital technology and analytics, to enable real-time business decision making.

According to the beverage maker, Genpact will establish a multi-function, digitally enabled shared services organization to centralize and automate CCBA’s finance, procurement, data management, and other functions.

This will create intelligent operations that improve customer service and allow CCBA to focus more on its core business.

“Our new shared services organization is key to CCBA’s business strategy. Genpact’s deep process, domain, digital, and analytics capabilities, combined with its track record of transforming consumer goods and beverage companies, will help us sustain profitable growth and increase our market share.

“We’re also delighted that our relationship with Genpact will provide rewarding career opportunities for many of our South Africa associates,” said Jacques Vermeulen, chief executive officer, Coca-Cola Beverages Africa.

The initial phase of the multi-year engagement involves CCBA’s South Africa operations, and is expected to expand to other countries in Africa.

“Genpact’s deep process, domain, digital, and analytics capabilities, combined with its track record of transforming consumer goods and beverage companies, will help us sustain profitable growth and increase our market share.”

Jacques Vermeulen – Chief Executive Officer, Coca-Cola Beverages Africa

CCBA employees in South Africa working in the areas covered by the partnership will transfer to Genpact, with new career path prospects that take advantage of Genpact’s expertise in finance and process transformation.

“Ever-changing consumer habits dictate the need for beverage companies to drive digital and data-led innovation and build resilient operating models that can adapt quickly to evolving market demands.

“We look forward to leveraging best practices from our experience with other bottlers to help CCBA implement new ways of working and accelerate its transformation,” said Tiger Tyagarajan, chief executive officer, Genpact.

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Genpact will also open a second delivery center in Johannesburg, South Africa, expanding its footprint in the country from its existing sites in Johannesburg and Durban.

The coronavirus pandemic has triggered seismic shifts in shopping behaviour, challenging the company to reinvent its approach towards brand launches, marketing campaigns, establishment of routes to market, and revenue growth management strategies.

To this end, the soft beverage major, is driving digital transformation through its consistent messaging and movement into a more agile and growth-minded work environment.

Furthering its pursuit to become nimbler and more responsive to the market, Coca-Cola will open a new digital delivery center in Johannesburg.

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