UGANDA – Coca-Cola Beverages Africa in Uganda has launched a new product known as Ades Nutri-Bushera.
Ades is the global brand for plant-based beverages for the Coca-Cola Company with blends of nuts, cereals, fruit juices, indulgent flavours, vitamins and minerals for a rich, smooth and delicious taste.
While, Bushera is a traditional drink made in Ugandan households out of millet and sorghum, mainly consumed at social gatherings such as weddings, child naming ceremonies etc.
The new Ugandan blend, Ades Nutri-Bushere has been produced and packaged to match the specific taste and quality preferred by the consumers, a great tasting modification of the traditional drink made in Ugandan households.
“Ades Nutri – Bushera is perfect evidence of our customer obsession. We listened to our customers, our consumers, and our community, and developed a drink that you wanted. We have crafted it to suit your tastes and preferences; and we have packaged it to ensure we meet your standards of health, quality, and for your convenience as you consume it at home or on the go.
“We are constantly innovating to give people more of what they want while actively encouraging informed choices and balanced lifestyles,” indicated the company.
Launching Ades Nutri-Bushera is another step forward in the ambitious journey undertaken by Coca-Cola Beverages Africa in Uganda to spearhead the Buy Uganda Build Uganda (BUBU) agenda in the country, reports Nile Post.
Through this, the beverage maker will support the local farmers and suppliers, as millet the main ingredient used in production of the new drink will be locally sourced.
Melkamu Abebe, Managing Director, Coca-Cola Beverages Africa said, “The launch of Ades Nutri-Bushera is part of our larger strategy to grow sustainably by creating shared opportunities on our journey to becoming a total beverage company.
“We are therefore extremely excited for what this opportunity means to us as a company, and more importantly to the Ugandan farmers who are involved in growing the millet and the employment opportunities that come with setting up a new line.”
The launch comes months after the company recently installed US$15 million production line, at the Century Bottling Company Namanve Plant to locally produce Minute Maid Fruity Boost Mango drink.
“We are very happy today as CCBA to have our own Bushera. We made a business decision to focus on local sourcing more than fifteen years ago, and it has had significant results. Everywhere we operate, we deliberately find ways of localising our supply chain.
“We remain focused on our role as an economic contributor and will keep our promise to our people inside and outside of the Company,” Conrad van Niekerk, Coca-Cola Beverages Africa Regional Managing Director said.
Coca-Cola Beverages Africa in Uganda bottles various non-alcoholic ready-to-drink beverages at its Rwenzori and Century Bottling plants in Namanve and Mbarara.
The beverages include carbonated soft drinks (sodas), juices under the Minute Maid brand, Rwenzori Pure Natural Mineral Water, and Predator and Power Play Energy drinks.