UK – Britain based multinational bottling company Coca-Cola European Partners (CCEP) has invested in Lavit, a manufacturer of multi-beverage dispensing machines.
Founded in 2011 in New York, United States, Lavit is a food and beverage company that features a multi-patented single-serve water cooler.
Its technology personalizes the way people drink water where they work or shop by individualized still and sparking water and delicious beverages at the touch of a button.
CCEP’s investment which was made through the bottling company’s investment arm CCEP Ventures will be used to support Lavit in testing and developing new product capabilities.
According to CCEP, its partnership with Lavit will help the company to explore growth opportunities by gaining further insight into demand for dispensed delivery solutions.
Graham Stokhuyzen, vice president of new business development at CCEP said:“We will continue to develop and invest in ‘drinks on demand’ dispensed delivery innovations to offer consumers choice, personalisation and convenience in the most sustainable ways possible.”
The bottler for Coca-Cola further notes that its collaboration with Lavit aligns with its own strategy to explore and test new dispensing solutions as an avenue towards eliminating packaging waste and reducing its carbon footprint.
“Decreasing our packaging use and waste is a core part of our strategy to reduce our carbon footprint,” Stokhuyzen added.
Commenting on the investment, John Uhlein, CEO of Lavit, said: “We are delighted to have CCEP Ventures as a partner. This partnership will enable us to scale more quickly, combining CCEP’s industry experience and commercial expertise with Lavit’s innovative technology.”
The investment follows the recent acquisition of a 25% stake by CCEP Ventures in Innovative Tap Solutions, a provider of self-pour, self-pay drink dispensing technology.
As part of their joint sustainability action plan, This is Forward, CCEP and Coca-Cola in Western Europe have made a number of packaging pledges, including that by 2025 Coca-Cola will collect a can or bottle for every one it sells.
CCEP also recently announced a €250 million investment to help meet its commitment of net zero emissions by 2040.
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