UK – Coca-Cola European Partners (CCEP) has unveiled a new line of ready-to-drink (RTD) coffee drinks under the Monster Energy portfolio as it looks to delight coffee and energy drink consumers with new products.
The on-the-go coffee drinks will be available in the UK starting March in a premium ‘touch ink’ black 250ml can.
They come in two creamy flavours that is, Espresso & Milk and Vanilla Espresso designed to appeal to consumers looking for a cold coffee experience with similar caffeine content as a hot coffee.
The company said Espresso Monster contains real brewed coffee with the much-loved Monster energy blend.
According to Mordor Intelligent, RTD coffee market was valued at US$9.68 billion in 2018 and is expected to register a CAGR of 4.5% during the forecast period (2018-2023).
The new range provides CCEP with opportunity to maximise on the cold coffee trend, which is getting favoured by consumers around the world.
“Espresso Monster is a real step-change for the brand but has already proven extremely popular following a retail trial at the end of 2018.
The product is unique as it is the only cold coffee drink on the market with caffeine content that can rival a hot coffee, giving consumers the great-tasting energy boost that they’re looking for in a cold coffee format,” said Simon Harrison, Vice President, Commercial Development at Coca-Cola European Partners GB.
“The new variant will enable us to attract new drinkers to both the energy and RTD coffee sectors, whilst delighting Monster’s core fanbase with our continued investment into exciting and great tasting innovation.
This, combined with the current growth of cold coffee RTD drinks and the energy sector, makes now the ideal time to bring Espresso Monster to market.”
The launch of Espresso Monster will be supported by POS material and off fixture display to help increase visibility in-store and drive sales for retailers.
CCEP is also expected to release Appletiser Spritzer, a canned drink containing 50% fruit juice and 50% sparkling water.
Available in three flavours: apple and exotic lime, apple and blood orange, and apple and passion fruit, the drink is exempt from the UK’s soft drinks tax and contains zero sweeteners.