SENEGAL – American multinational soft drinks company Coca-Cola, through its local bottling partner, Industries de Boissons du Senegal (IBS), has officially inaugurated a new bottling plant in Diamniadio, Senegal, as the company continues to expand its African footprint.
In attendance during the ceremony was Senegal’s Prime Minister, Amadou Ba, ministers of state, and other key representatives from the government.
The new bottling plant estimated at US$53.9M is set to create more than 500 direct and 2,500 indirect jobs, forming part of the process to reshape and consolidate Coca-Cola’s presence in the region.
Rodrigue Bila, the VP Franchise Operation West Island & Mid Africa, Coca-Cola stated, “As always, we are committed to refreshing our consumers and adapting to their evolving needs. I take pride in this accomplishment and appreciate our diligent WIMAF associates and all those who ensured the success of this project.”
The plant encapsulates sustainability with over 2,580 solar panels and a well-equipped wastewater treatment unit, aligning the company’s sustainability goals.
The news come in time when the beverage sees an increasing demand in the country. A survey conducted by Statista indicates almost 60 percent of respondents chose Coca-Cola as their preferred brand for carbonated drinks. Conversely, 20 percent of the respondents reported they preferred their competitor brand Pepsi.
Earlier in 2022, the beverage giant announced termination of their 27-year partnership with Castel in Nigeria after the latter breached the contract of agreement between the two; reducing the retail price of its own brand, claiming a more modest consumer base.
The Coca-Cola Company now wants to focus on local players to minimise the risk of finding itself in competition with a major group once again.
Across Africa, Coca-Cola continues to make significant strides partnering with local players to establish its regional footprint.
The beverage giant is also increasingly addressing concerns of sustainability and climate change through its actions and activities.
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