US – American multinational beverage corporation, Coca-Cola has finally introduced Coca-Cola with Coffee in the US market after achieving success with the product abroad.
As part of the product’s release, Coca-Cola delivered drinks via drone, in cooperation with Walmart and DroneUp, to homes in Coffee County, Georgia.
Also as part of the launch, customers who use the Ibotta app can now score a free 12-ounce can of the drink at Walmart stores.
Coca-Cola with Coffee and a zero-sugar version of the drink will be available in the rest of country from the end of January, according to a statement from the Atlanta based beverage company.
The company described the US Coffee infused variant as a beverage that “sips like a Coke and finishes like a coffee.”
“Coca-Cola with Coffee is a true hybrid innovation that provides the perfect solution for that mid-afternoon pick-me-up we all want, especially in today’s work-from-home environment. We’re fulfilling this need state and occasion in a uniquely Coca-Cola way.”
Brandan Strickland- Coca-Cola brand director
The beverage contains 69 milligrams of caffeine per 12-ounce can (5.75 mg/ounce), Coca-Cola said in a release.
In comparison, a 20-ounce bottle of the original Coca-Cola contains 57 milligrams of caffeine (2.85 mg/ounce).
“Many people are often torn between reaching for a soft drink or a coffee at 3 p.m. at work, at school or on the go. Now, you don’t need to leave Coca-Cola to get your coffee fix,” Coca-Cola brand director Brandan Strickland said.
Coca-Cola with Coffee was initially piloted in Japan in 2018 and later gradually introduced in 49 other markets globally.
A statement from Coca-Cola claims that each country tailors the Coca-Cola With Coffee recipe and packaging mix to meet local tastes.
The US version Coca-Cola with Coffee will be available in three flavours – dark blend, vanilla and caramel – and its zero-sugar counterpart will come in dark blend and vanilla.
Coca-Cola says all five varieties feature a blend of signature Coca-Cola and Brazilian coffee, are shelf-stable and contain 69 mg of caffeine per 12-oz can.
“Coca-Cola with Coffee is a true hybrid innovation that provides the perfect solution for that mid-afternoon pick-me-up we all want, especially in today’s work-from-home environment. We’re fulfilling this need state and occasion in a uniquely Coca-Cola way,” Strickland added.
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