KENYA – Coca-Cola has launched a lemon-flavored carbonated drink, Schweppes +C which is enriched with vitamin C as looks forward to a new niche of mature and ‘health-conscious’ consumers, according to Business Daily.

Bottled by the Coca-Cola Beverages Africa (CCBA) Nairobi-Kenya plant, Schweppes +C is a great tasting, sparkling beverage with added vitamin C targeting the adult consumer.

It not only quenches thirst, but offers an enhanced vitamin option to the adult consumer seeking to enjoy a refreshing drink.

“We are delighted to add a new variant to this category of beverages. Schweppes +C with Lemon brings a refreshing experience that resonates with today’s rapidly changing lifestyle.

This drink is well formulated to give the consumer a great tasting Lemon flavour and added value of vitamin C,” said Rodney Nzioka, Senior Franchise Brand Manager Coca-Cola Beverages Kenya.

Diversification and innovation

As Coca-Cola plans to become a total beverage company, the company is counting on diversification and innovation in line with the changing consumer tastes and preferences for healthier drinks.

One of the strategies the beverage giant is undertaking is to expand its portfolio by offering more product choices in the market, and introduction of the new product brings a more mature blend of beverage that will cater for a more mature age group in the market.

“We are cognizant of the preferences that our customers are seeking.

We have invested in research and innovation to ensure that all our products meet the ever-changing demands and preferences,” added Rodney.

In addition to soda and water, Coca-Cola recently launched a US$69.4m new hot-fill juice line bringing its local total investments to about US$92m since 2016.

During the inauguration, the company stated the new line will be used to process fresh juices, iced teas and sports drinks.

Coca-Cola’s global strategy include reduction of sugar content in its beverages across the markets while widening its product offering to include sports drinks, smoothies, teas and coffees in other markets.

This month, Coca-Cola through its subsidiary Crown Beverages signed a deal to distribute premium alcohol brands in Kenya.