JAPAN – Coca-Cola has launched a ready-to-drink frozen Coca-Cola beverage in a squeezable or resealabe pouch in Japan, one of its kind in the world.

The invention, which the company said took 8 years of development plus 100 prototypes before landing on this design and formula, was the first the company has come up with in the frozen category.

According to the company, Coca-Cola Frozen Lemon has a refreshing sherbet-like feeling and to get best texture for the frozen drink, consumers were adviced to leave it at room temperature for about 15 minutes.

Throughout the process of researching, developing and testing the ingredients, the company highlighted that they underwent a number of challenges in a bid to achieve the desired recipe and chilling technology.

To achieve the right texture for the drink while not compromising the unique taste of Coca-Cola, it was necessary to freeze the drink and during the process, new ingredients are added to obtain balance in taste.

In addition, the company has launched Fanta Frozen Orange and Fanta Frozen Grape, all the three products available in frozen and unfrozen forms in 120g pouches.

Coca-Cola Japan’s innovations encompass launches of new soda inventions and flavors, introducing a laxative version of Coca-Cola as a new health product earlier this year, and around a year ago, it introduced Coca-Cola Plus, a no-calorie beverage and source of dietary fibre.

We are always looking for new ways to reach and please consumers, and a big part of that is introducing them to new products that we think they will love,” said Jorge Garduno, president of Coca-Cola Japan business unit.

In 2016 they managed to create a bottle of liquid Coca-Cola that turned into a frozen Coke slushie as if by magic when opened.

It recently launched Coca-Cola Peach and Coca-Cola slim bottle cherry blossom, and the company announced it was exploring the potential of an alcoholic drink