UK – Coca-Cola has partnered with Mondelēz International’s Oreo to launch two exclusive products: the Oreo x Coca-Cola Sandwich Cookie and Coca-Cola x Oreo Zero Sugar.
The new offerings mark a unique crossover between the iconic brands, blending Coca-Cola’s refreshing taste with Oreo’s classic appeal.
The Oreo x Coca-Cola Sandwich Cookie features a distinctive red and black design. It combines a Coca-Cola-flavored Oreo wafer with a red Golden Oreo wafer, both filled with a creamy center and popping candy.
This combination aims to capture the essence of enjoying a Coca-Cola while indulging in an Oreo cookie.
The Coca-Cola x Oreo Zero Sugar beverage brings a new twist to Coca-Cola’s traditional flavor, incorporating subtle hints of Oreo.
The result is a novel drink experience that fuses the classic taste of Coca-Cola with the distinctive flavor profile of Oreo cookies.
Oana Vlad, Global VP of Brand Strategy at The Coca-Cola Company, stated, “We took careful steps to ensure we delivered the Oreo experience in a Coca-Cola, and vice versa. Both products went through several iterations, and we look forward to following the public conversation about what each tastes like.
Our mutual commitment to product quality and technical excellence — and our willingness to have fun and work together as one team — made this possible.”
In line with previous Coca-Cola Creations launches, the collaboration will be accompanied by immersive digital and physical experiences.
Accoprding to Coca-Cola,fans can engage with the products through “Bestie Mode” by scanning on-pack QR code to create personalized Spotify playlists and participate in live events, including Ferris wheel takeovers and matching temporary tattoos.
Eugenia Zalis, Global Head of Marketing and Brand for Oreo at Mondelez International, added, “The bestie bond forged between Oreo and Coca-Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness.”
The Coca-Cola x Oreo Zero Sugar will be available in stores starting September in 35 markets worldwide, including the United States, Canada, China, Mexico, and Brazil.
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