MOROCCO – In the wake of the recent earthquake in Morrocco, the Coca-Cola Foundation has pledged US$1.4 million for the victims.
This donation will be used to provide essential supplies such as water, food, sanitation, and hygiene materials for the affected families.
The Coca-Cola Foundation also donated US$1 million to the International Federation of Red Cross and Red Crescent Societies (IFRS).
The IFRS donation adds to US$200,000 from the previously approved grant to CARE deployed to support relief efforts in the affected regions.
In addition, Coca-Cola’s local bottling partners, Equatorial Coca-Cola Bottling Company (ECCBC) Morocco and The Société des Boissons Gazeuses du Souss (SBGS), have emphasized their commitment to support the people and communities during these difficult times.
The joint actions include cash donations, in-kind donations, and safeguarding the welfare of their employees and their families.
“As part of the Coca-Cola system, we extend our support to our valued customers, consumers, retailers, wholesalers, and our dedicated team members. Together, we are more than a business; we are an integral part of the community,” Alfonso Bosch, ECCBC CEO said.
“We are committed to doing everything within our power and going above and beyond to ease the suffering. Our hearts are with those affected, and we stand together to rebuild and recover. “
Saadia Madsbjerg, president of The Coca-Cola Foundation assured the victims that the Coca-Cola Foundation is working with both IFRS and CARE to support relief efforts by delivering essential supplies such as food, water, sanitation, and hygiene materials.
Luisa Ortega, President of Coca-Cola Africa operating unit added: “As the nation begins to navigate the path to recovery, we stand committed to supporting the resilient communities who are bravely facing this tragedy.”
Determined to make a difference, the Coca-Cola system has played a key role in helping where needed whether the victims are employees, retailers, restaurants, small businesses, and communities.
On his part, Hassan Amsrouy Belhassan, SBGS, CEO affirmed “Serving our local communities is at the heart of what we do at the Coca-Cola system, and, in this time of great need, we are committed to working with relief organizations and our partners to support their immediate needs during recovery.”
In 2020, Coca-Cola donated about US$100 million to support relief efforts for COVID-19. This adds to the long list of donations the company has provided towards supporting disaster relief efforts around the world such as the earthquakes in Haiti and Nepal.
For all the latest food industry news from Africa and the World, subscribe to our NEWSLETTER, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube channel.
