Coca-Cola to invest in marketing priorities of four leading US restaurant brands
USA – Coca-Cola, a leading a total beverage company based in Atlanta, Georgia, has entered into a new 10-year deal invest in and support marketing priorities of four restaurants owned by Restaurant Brands International.
The four restaurant brands are: Burger King, Popeyes, Firehouse Subs and Tim Hortons. The investment and support from Coca-cola is expected to drive additional traffic and contribute to growing franchisee profitability.
“Coca-Cola has proven to be an exceptional partner, and we know our guests in the U.S. love to pair our iconic food offerings with Coca-Cola beverages,” said Josh Kobza, Chief Executive Officer of RBI.
“We are proud to renew our long-standing relationship and work together to grow our market share in the U.S.”
Amr Kora, President, RBI Global Customer Team, Coca-Cola North America, added that the company takes great pride in providing RBI guests with refreshing beverage options that they love and will be a perfect complement to their food.
Meanwhile, in California, Reyes Coca-Cola Bottling is planning to build the first new Coca-Cola production facility in the State in more than 60 years.
The plan includes a substantial transformation of its current distribution facility in Rancho Cucamonga into a manufacturing site with full production capabilities.
About US$500m will be invested in the facility, transforming it into one of the fourth locations where Reyes Coca-Cola Bottling manufactures in California (the others being in Downey, Los Angeles, and San Leandro).
The current 125,000-square-foot Reyes Coca-Cola Bottling facility in Rancho Cucamonga was constructed in 1984.
“When complete, the new facility will be transformed from a single-building distribution center to a 620,000-square-foot state-of-the-art campus with full production capabilities,” says the company.
Reyes notes that the new facility is designed with safety and sustainability as top priorities. It will include added employee amenities such as expanded break rooms, training rooms, and parking garage with EV charging stations.
The facility will also feature a tour gallery, fleet shop, and recycling center in addition to plans to maximizing efficiencies around energy and water use.
Reyes Coca-Cola Bottling is a West Coast and Midwest bottler and distributor of Coca-Cola beverages and operates across 10 states: California, Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, Nevada, Tennessee, and Wisconsin.
Reyes highlights that the company’s growth is expected to create new jobs, contribute to the economic development of the region, and strengthen the local workforce.
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