SOUTH AFRICA – The coronavirus pandemic has triggered seismic shifts in shopping behaviour, challenging The Coca-Cola Company to reinvent its approach towards brand launches, marketing campaigns, establishment of routes to market, and revenue growth management strategies.

To this end, the soft beverage major, is driving digital transformation through its consistent messaging and movement into a more agile and growth-minded work environment.

Furthering its pursuit to become nimbler and more responsive to the market, Coca-Cola is seeking to open a new digital delivery center in Johannesburg.

This hub will be Coca-Cola’s latest savvy investment in its global digital network, coming in quick succession after setting up a Dublin hub.

Like other service centres, Joburg’s teams’ efforts will focus on using digital insights, business intelligence, analytics, and smart digital marketing to enhance the customer and consumer experience.

Dublin’s digital hub will play a supporting role in Africa’s maturation process until Johannesburg is equipped to take on the local challenges and unique offerings that ultimately yield innovative, scalable solutions.

“We are looking for people who want to be part of building something – creating a strong community from the ground up.

“That kind of experience instils a lot of pride – not only in one’s work, but also for the company and the communities in which we work, live, and serve,” said Sue Liderth, Vice President, Regional Delivery for Europe, Middle East, and Africa regions.

The initial recruiting focus resides in the data and analytics front, followed by software engineers and developers to fortify the diverse talent landscape.

Each delivery center offers exciting opportunities to learn, grow, and contribute to Coca-Cola’s journey to be a cutting-edge technology leader.

Africa brings yet another dimension to the tech scene and complements the diverse, yet focused global initiative.

Technology services are leading the charge by enabling the broader corporate vision to build scalable capabilities across the system.

Last year, Coca Cola Beverages Africa replaced SAP systems with eoStar and Microsoft for its sales and delivery needs from order generation, picking and distribution throughout their organization.

This digital transformation project modernizes the way Coca Cola Beverages Africa CCBA uses technology across its entire IT landscape.

With 35 bottling plants in 13 countries, serving over 600,000 outlets, the need to streamline sales and distribution was essential.

eoStar is a Route Accounting Software that manages all the sales, distribution and advanced warehousing for finished goods, while Microsoft Dynamics 365 covers the financials, manufacturing and human resources functionality.

This integration between eoStar and Microsoft allowed CCBA to completely replace SAP.

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