Coca-Cola to roll out sustainable packaging innovation for Dasani brand

USA – The Coca-Cola Company will be rolling out a new pipeline of sustainable packaging innovations for its Dasani water brand in a move to promote a more circular economy.

The beverage company is ditching plastic on several front and plans to unveil new Dasani packaging and products, including aluminum cans and bottles, “How2Recycle” labels and improved Dasani water coolers.

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Following PepsiCo’s successful launch of Aquafina water brand bottled in aluminum cans, Coke will introduce aluminum cans, along with aluminum bottles in the Northeast this year before expanding to other regions next year.

The company is also rolling out several initiatives aimed at reducing the environmental impact of plastic bottles, which typically are made with polyethylene terephthalate (PET).

Coca-Cola is launching a new hybrid bottle made with up to 50% recycled plastic and renewable, plant-based materials.

The company is also expanding its package-less, bring-your-own-bottle PureFill vending machines, which dispense water to customers who provide their own container.

In addition, the company said it plans to introduce PureFill machines to offices and workplaces this year.

“While there is no single solution to the problem of plastic waste, the additional package and package-less options we are rolling out today mark an important next step in our effort to provide even more sustainable solutions at scale,” said Lauren King, brand director at Dasani.

With an overall goal of reducing the reduce the amount of unrecycled PET plastic procured by The Coca-Cola Co.’s system, Dasani said it will continue ‘light-weighting’ across its package portfolio.

“Designing our packages to reduce the amount of raw materials used and incorporating recycled and renewable content in our bottles to help drive a circular economy for our packaging is an important part of our commitment to doing business the right way,” said Sneha Shah, group director, packaging innovation, Coca-Cola North America.

The innovations support The Coca-Cola Company’s global World Without Waste goals to make 100% percent of its packaging fully recyclable by 2025.

Coca-Cola, which produced 3.3 million tons of plastic in 2017, has committed to collecting and recycling the equivalent of every bottle or can it sells as well as making its bottles and cans out of at least 50% recycled by 2030.

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