ASIA – Coca-Cola has introduced a limited edition zero sugar version inspired by the Korean wave, known as K-wave, aiming to capture the essence of the excitement that comes with being a K-Pop fan.  

The beverage giant described the new flavor as “infused with a burst of fruity-flavored K-Pop magic.” 

The limited-edition Coca-Cola Zero Sugar K-Wave Specialty Box will be available in 36 countries, including Korea, Japan, France, and Singapore.  

This special box includes four cans with unique fruity flavors, a 3D sticker pack, and exclusive streaming access to the Coca-Cola K-Wave concert in Incheon, according to the company. 

In collaboration with JYP Entertainment, Coca-Cola commemorated the launch by unveiling special songs and music videos featuring popular K-pop stars like ITZY and NMIXX.  

The K-wave edition was introduced through Coca-Cola’s innovation platform, Coca-Cola Creations, which was established in 2022 to bring unique, limited-time flavors to consumers and enhance Coca-Cola’s image as a lifestyle brand through merchandise and virtual experiences. 

Kwon Jung-hyun, a brand manager at Coca-Cola Korea overseeing marketing in Korea and Japan, emphasized, “Our limited-edition product will provide innovative experiences to our fans who have a craving for K-pop. 

He added, “The special edition product will also shed new light on K-pop’s influence on other cultures.” 

To enhance the visual experience, the limited-edition cans feature an energetic font, displaying both Coca-Cola’s English logo and its Korean language counterpart.  

The dynamic design aims to immerse customers in a vivid concert scene featuring K-pop artists, further emphasizing the cultural impact of the genre. 

Recently, Coca-Cola expanded its North American portfolio with the addition of Coca-Cola spiced. The innovative addition promises to transform the classic Coca-Cola experience by infusing it with raspberry and spiced flavors, offering a bold taste sensation.  

The new offering is available in two varieties; Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar. 

“Coca-Cola Spiced is not spicy but is Coke’s boldest tasting brand innovation yet, providing an uplifting taste experience unlike any other.

Instead, it promises an extraordinary combination of familiar Coca-Cola taste with an added burst of raspberry and spiced notes, providing a unique and uplifting flavor experience,” said the company.   

 

Liked this article? Subscribe to Food Business Africa News, our regular email newsletters with the latest news insights from Africa and the World’s food and agro industry. HERE