Cold Stone Creamery Nigeria launches online ordering platform, unveiling indulgence in consumers reach

NIGERIA – Cold Stone Creamery Nigeria, operated by franchise holder Eat‘N’Go Limited has embraced digital innovation, launching a mobile application and a website supported eCommerce platform.

The platform will enable its customers to order for their ice-creams and other desserts and have them delivered at their preferred location.

The Marketing Director for Eat’N’Go, Ilyas Kazeem, who expressed enthusiasm about the offering, said, “As a food and lifestyle brand, we are all about bringing satisfaction to our customers as well as making their lives easier.

“We have offered all kinds of indulgences over the years, and we believe that our customers enjoy our products. It has only become expedient that we make things easier for them by bringing indulgence right to their pocket.”

Cold Stone has expanded its service by venturing into the online food delivery segment in Nigeria, which is projected to reach US$552m in 2021, according to Statista.

Revenue is expected to show an annual growth rate of 8.9%, resulting in a projected market volume of US$712m by 2024.

The launch of the ecommerce platform comes days after Eat‘N’Go Limited, reopened its flagship outlet located in Saka Tinubu street, Victoria Island, Lagos.

“We have offered all kinds of indulgences over the years, and we believe that our customers enjoy our products. It has only become expedient that we make things easier for them by bringing indulgence right to their pocket.”

Marketing Director Eat’N’Go – Ilyas Kazeem

The leading QSR operator in the country was forced to halt operations at the facility following an unfortunate fire incident last October.

In a linkedin post, the fast-food chain could not contain their excitement stating, “We are back, bigger and better to continue serving the cheesiest pizza and yummiest ice cream, satisfying all your sweet cravings. Thanks to the whole ENG relentless team for making this happen!”

According to the company, the newly built and refurbished outlet features modern architectural designs, providing consumers with a vibrant and cozy ambience where they can comfortably enjoy their meals.

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The reopening of its first outlet in the country came days after the company opened a new store in Kano which will feature a manufacturing facility to serve its northern region customer base.

“The team at Eat‘N’Go are very proud to announce the opening of our new shop in Kano. This will be a hub for all of our northern expansion with our new manufacturing facility set to open shortly in Kano,” indicated McMichael.

Since the beginning of the year, the restaurant operator has opened doors to new outlets in Delta and Benin State.

This continues to build up on its branch count which it currently boosts of over 100 stores, a milestone it reached in 2019, barely 7 years since its set foot in Nigeria in 2012.

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