Conagra brands expands meat-alternative category launching plant-based soups

USA – Gardein, meat alternative brand of Conagra Brands has expanded from the freezer case to the soup aisle with the debut of five new Gardein Soups, the first-ever line-up of soups featuring plant-based meat alternatives.

Delivering a meaty taste with 100% vegan ingredients, the soups are destined to be a cold-weather favourite for anyone seeking an alternative to traditional meat-based soups, stated the company.

The collection consists of plant-based chick’n noodl’, plant-based be’f & vegetable, plant-based saus’ge gumbo, plant-based chick’n & rice and plant-based minestrone & saus’ge.

“With plant-based foods gaining broader acceptance, and with so many popular soups featuring meat on the market, extending Gardein into the soups category was a logical next step for the brand.”

Tim Nangle – Conagra Brands’ Vice President and General Manager

As with all vegan offerings, the soups are also dairy- and egg-free and Gardein says they are targeted at consumers seeking an alternative to traditional meat-based soups.

Each soup offers 10-15g of protein per serving, are Non-GMO Project Verified and contain no artificial preservatives or flavours, with 0mg of cholesterol.  

“For years Gardein has been providing delicious foods that deliver the taste of meat in a plant-based offering,” said Tim Nangle, Conagra Brands’ vice president and general manager, meals and sides.

He added, “With plant-based foods gaining broader acceptance, and with so many popular soups featuring meat on the market, extending Gardein into the soups category was a logical next step for the brand.

“Whether you’ve tried Gardein before or are sampling our food for the first time with these soups, we think you’ll find the taste and texture delivers an experience like you’d find in a meat-based soup.”

The company’s latest offering this year included its launch of the Ultimate Plant-Based Burger across the US.

According to the brand, the new plant-based burger looks, cooks and smells like real meat, and contains no soy ingredients and GMOs.

Gardein’s Ultimate Plant-Based Burger is made from pea protein and provides 19 grams of protein per 4 oz. serving.

Its other offerings include Meatless Meatballs, Chick’n Tenders, Crabless Cakes and more.

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