USA – Snack Pack, a brand of Conagra Brands, has partnered with Coca-Cola’s fruit-flavored sparkling soft drink brand, Fanta in the launch of Snack Pack Fanta Gels.
The new Snack Pack Fanta Gels will be available in the Unites States in three fruit flavors; orange, grape and pineapple, with variant being developed with a taste profile that mirrors Fanta soft drinks.
Snack Pack Fanta Gels will arrive on shelves in late November and be available at grocery stores and retailers nationwide. Each of the three flavors will be available in six packs of 3.25 oz. cups and will retail for US$2.79.
“We’re thrilled to be teaming with Fanta on the launch of Snack Pack Fanta Gels,” said Audrey Ingersoll, brand director for Snack Pack.
“Each cup is bursting with delicious fruit flavor. Whether you’re a lover of Snack Pack, Fanta, or both, we think you’ll find a reason to enjoy our new offerings. They’re the perfect go-anywhere treat.”
The partnership leverages on Snack Pack’s leadership on shelf-stable puddings and gels. The collaboration with Snack Pack is also Fanta’s first co-branded partnership.
“Fanta is known for extraordinary flavors and Orange, Pineapple and Grape are some of our most loved,” said Tutul Rahman, Fanta Brand Director, The Coca-Cola Company.
“Bringing them to a new category in Snack Pack Gels, made all the sense in the world. We worked with the team to make sure that our iconic flavors came through and we have no doubt that Fanta Snack Pack Gels will definitely be a thing.”
“We’re excited to introduce Snack Pack Fanta Gels to flavor fans and consumers, bringing the fantastic flavors of Fanta to this new category,” John Larson, Global Food Licensing Manager for The Coca-Cola Company added.
The introduction of Snack Pack Fanta gels is the latest in a series of delicious innovations on the Snack Pack brand.
Earlier this year, Snack Pack brought introduced two fantasy-themed pudding flavors: Unicorn Magic and Dragon Treasure.