Constellation Brands eyes a share of rapidly growing mezcal drinks market with investment in ‘Dos Hombres’

US – Leading international producer and marketer of beer, wine, and spirits Constellation Brands has invested in Dos Hombres’, an artisanal and hand-crafted mezcal brand owned by created by Breaking Bad co-stars Aaron Paul and Bryan Cranston.

The investment was made through Constellation’s venture capital group gives the US beer company a minority share in the company and a footing in the fast-growing mezcal beverage market.

Mezcal is a distilled alcoholic beverage made from any type of agave. The Mexican alcoholic drink can reach an alcohol content of 55% and like tequila, it is distilled twice.

According to Constellation Brands, the U.S. mezcal market has grown rapidly in the last few years and is expected to continue its strong growth trajectory.

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The overall U.S. mezcal category grew 14% in 2020 according to IWSR, and ultra-premium mezcal (priced above $30 per bottle) is projected to be the largest and fastest-growing segment within the category.

The high growth potential of the business therefore makes it an attractive venture that a company like Constellation brands would want to invest in.

“Our goal is to make strategic, minority investments in high potential brands in growing categories, and the U.S. mezcal market continues to show great potential,”  said Jennifer Evans, vice president, Constellation Ventures.

“We’re excited to further invest in the category with a great team and brand that we feel has a lot of growth runway.”

Even with Constellation’s investment, Dos Hombres remains independently owned and will continue to manage, market, and produce its award-winning mezcals.

Dos Hombres’ brand are made with hand-selected Espadín agave that are cooked in underground pit ovens, milled by donkey-drawn tahona, fermented for 7-10 days with mountain spring water, and double distilled in copper stills.

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The end product is reported to be a well-balanced mezcal that features signature smokiness, yet smooth with hints of apple, mango, local Oaxacan fruits, and wood.

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