NIGERIA – Consumers across the country have commended Chi Limited for its introduction of three new variants of Hollandia Yoghurt in addition to existing variants in the market.

The new variants: ‘Green Apple,’ ‘Orange’ and ‘Pure and Plain’ are expected to cater to a growing demand for dairy products in general and yoghurt in particular.

Aggregating the views of the consumers, they said the new variants were necessary to widen their experiences of Hollandia Yogurt which they love due to its rich mouth feel and a balanced flavour. They added that the new low fat yogurts are excellent for taste.

Hollandia Yoghurt is not only healthy and fulfilling but a real delight to consumers. The variants come in 1 litre, 500ml and 250ml tetra paks.

With the introduction of On-The-Go pack of Hollandia Yoghurt 180ml sachets in Orange, Strawberry and Plain Sweetened and Pure N Plain flavours at the cost of N50 for children and young adults, no doubt, consumers who are attracted to the brand and feel a kinship with its refreshing and energising flavours will become adorers and ambassadors in the nearest future.

By successfully translating feedbacks from customer engagement into innovative product extensions that satisfy the yearnings of consumers for new experiences, Chi Limited has become the undisputed market leader in its segment in terms of sales volume and product innovation.

The Pure and Plain variant which was developed to satisfy the ever-increasing health conscious consumer contains no sugar and is adjudged suitable for the individual who desires to consume yoghurt strictly for its numerous health benefits.

According to nutritionists, consumption of yoghurt is recommended for persons who suffer from obesity, irritable bowel syndrome, among others, because yoghurt exerts a positive effect on health.

As consumers become more aware of the nutritional and health benefits of yoghurt, especially its role as a good source of protein, vitamins and calcium that are beneficial to general health and well being of the individual, the market for yoghurt can only grow even more and with it the fortunes of Hollandia Yoghurt.

Speaking on the newly introduced variants, Managing Director, Chi Limited, Mr. Roy Deepanjan said: “the new variants of Hollandia Yoghurt were developed following extensive consumer engagement activities which revealed that our loyal customers who have helped us to reach the number one position have a yearning for more varieties of the Hollandia Yoghurt brand.

We at Chi Limited, have always have been keen to satisfy the ever growing population of Hollandia Yoghurt consumers across Nigeria with products designed to satisfy their needs and expectations from our brands”.

September 29, 2014;

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