MOROCCO – British coffeehouse chain, Costa Coffee, plans to launch 5 new restaurants by the end of the third quarter of 2023 in Morocco.
According to Dilgit Brar, director of Goldex Investments Group, one of the main franchises of Costa Coffee in the UK, the expansion in the Kingdom will require a budget of about 3 million euros ($3.2 million).
In 2024, we plan to open 6 to 7 new outlets in Casablanca and Rabat and possibly our first stores in Tangier and Agadir,” Medias24 quoted Mr. Brar.
As part of the expansion plan, 2 restaurants will be based in Casablanca, 2 in Rabat, and one in Bouskoura.
The investment in the outlets will allow the company to have a total of 7 points of sale on Moroccan soil with the first two brands which were opened in November 2022 and last May.
In a broader plan, the coffee chain plans to have 30 to 40 cafes in the Cherifian Kingdom within the next 5 years, local newsrooms detail.
During the appointment reveal of the new CEO of Coca-Cola’s coffee chain subsidiary, Evguenia (Jeny) Stoichkova, president of Global Ventures for the beverage giant, said the company looks forward to working with Philippe to expand on the plans we have developed to grow Costa, both in its home country of England and beyond.
Indeed, the chain is expanding at a fast rate. The British coffeehouse opened its 20th store in Bahrain, becoming a primary destination for coffee enthusiasts in Bahrain, providing customers with an exceptional variety of drinks besides its selection of sweet and savory treats that appeal to local tastes.
It’s worth noting that Costa’s operation rights in the Kingdom have been acquired by Zayani Foods, the food, and beverages arm of Al Zayani Investments Group, which launched 20 branches across different areas of Bahrain in 201.
Costa Coffee is currently present in 41 countries globally, operating 2,700 coffee shops in the UK & Ireland and nearly 1,200 in international markets.
In Pakistan, Costa Coffee has partnered with the app-based delivery platform Foodpanda, to offer delivery across Pakistan, with the agreement also including joint marketing campaigns.
Foodpanda is one of the largest food and grocery delivery platforms in Asia and has a presence across 13 markets, including Thailand, Malaysia, and Hong Kong.
The delivery and restaurant booking service Eat Oye was acquired, leading to operations in Pakistan in 2014.
International brands Coffee Planet and The Coffee Bean & Tea Leaf are also available via Foodpanda in Pakistan. Foodpanda delivers Flash Coffee in Singapore, ZUS Coffee in Malaysia, and Bo’s Coffee in the Philippines.
For all the latest food industry news from Africa and the World, subscribe to our NEWSLETTER, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube channel.
