USA – Craft Brew Alliance, Inc., a leading craft brewing company, has made strategic brewing and distribution partnerships with Appalachian Mountain Brewery (AMB), Cisco Brewers, and Wynwood Brewing Co. through three separate purchase agreements.
Formally launched in 2015, CBA’s craft partner strategy has contributed significantly to the evolution of the company, and new agreements represent a milestone in enabling CBA and its shareholders to fully participate in the value that the partners will bring as wholly owned CBA brands.
“Since day one we’ve worked hard to instill a family culture, and we’re excited to now be part of a larger family.
Since the beginning of our relationship with CBA we’ve felt at home, and we look forward to continuing to work together in growing our family and brands,” the company said in a statement.
According to CNBC, over the past several years, the partnerships with North Carolina-based AMB, Massachusetts-based Cisco Brewers, and Florida-based Wynwood Brewing Co. have bolstered CBA’s portfolio with strong local brands and breweries in key markets, complementing Kona Brewing Co. as the anchor of CBA’s portfolio strategy.
Further, these partners have supported CBA’s strategic brewery evolution by leveraging the capability and location of the Portsmouth, New Hampshire brewery to increase production for partner brands as CBA rebalanced its brewing footprint.
“We are thrilled to welcome AMB, Cisco, and Wynwood fully into the CBA family,” said CBA CEO Andy Thomas.
“From the beginning we knew that our shared values and complementary interests gave us a platform to grow together.
Over the past few years, as we’ve gotten to know each of these exceptional breweries and their passionate teams, it became increasingly clear that the future would be brighter for all of us working together as one.
In addition to Kona and the rest of the CBA portfolio, Cisco, AMB, and Wynwood will all play an important role as CBA focuses on sustainable topline growth for the future.”
As CBA partners, AMB, Cisco Brewers, and Wynwood Brewing Co. have each grown volume and share in their respective markets, and with these agreements, CBA will more significantly invest to unlock their full potential.
CBA plans to increase marketing spend and resources to fuel each brand’s growth and help drive continued innovation and greater levels of support for their local communities.
The terms of each agreement are unique and reflect the distinctiveness of each craft brewery partner. Additionally, as the agreements build on successful existing partnerships, the companies anticipate a smooth integration
