UGANDA – PepsiCo, through its subsidiary Crown Beverages Limited (CBL), has established a new plant with two dedicated water processing lines in Uganda.
Boosting the company’s production capacity and broadening its market share, CBL has unveiled the new 20 litre jumbo size bottle of its Nivana water brand.
“It is with great pride and immense pleasure that I introduce to you the latest addition to the Crown Beverages Limited product list, the Jumbo size Nivana water packaged in 20 litres returnable Bottle,” excitedly stated CBL CEO, Paddy Muramiirah.
CBL’s move to join the jumbo size water segment is in line with the company’s efforts to cement its position as Uganda’s number one beverages company, reports Business Focus.
“We are aware of the growing desire for our customers to consume healthier beverages. So, as we work on manufacturing and distributing a wider range of refreshments for the region, our new product innovations are informed by these same customer needs.”
Crown Beverages Head of Marketing – Timothy Luzinda
“We want to consolidate our position in Liquid Refreshment Beverage after a long time concentrating on Carbonated soft drinks. We have for a while now produced the single serve Nivana water and we are seeking to service more customers with Jumbo i.e., households, offices, hospitals, schools and all other service stations, we could not easily reach with the single serve bottle.”
The launch of the new product is timely as the Head of Marketing, Timothy Luzinda, indicated that, “We are aware of the growing desire for our customers to consume healthier beverages. So, as we work on manufacturing and distributing a wider range of refreshments for the region, our new product innovations are informed by these same customer needs.”
Supported by CBL’s vast distribution experience and network, Nivana Jumbo water is now available at all CBL depots, supermarkets, retail stores and wholesale shops countrywide.
New product development has been and continues to be a key volume and market share driver for Crown Beverages Limited, evident by the company’s recent launches in soft drinks and energy segments to include: Mountain Dew, Mirinda Lemon, Mirinda Red Apple, Mirinda Green Apple and Sting Energy Drink.
CBL’s competitor, Coca-Cola Beverages Africa in Uganda, has commenced production at its recently installed US$15 million production line, at the Century Bottling Company Namanve Plant.
The beverage giant undertook the investment in a bid to boost its local production, supporting the Buy Uganda, Build Uganda agenda.
In response to that, Coca-Cola has unveiled Minute Maid Fruity Boost Mango drink, the first product from the new facility.
The milk and juice infusion drink was originally imported from Kenya, but became widely popular with many Ugandans, forcing the company to develop its production in the country.
