NIGERIA – Crown Flour Mills has introduced a new product – Mama Gold Whole Wheat Meal – into the Nigerian flour market. This is a in a bid to constantly meet the increasing needs of its customers.
Speaking at the company’s 2014 Customers’ Forum held, recently,in Lagos, where loyal customers of the company were also rewarded, the company’s Commercial Director, Bolaji Anifowoshe, explained that the success of the company’s offerings in the market, especially the Mama Gold Flour brand, informed the decision to introduce the new wheat flour product.
He said the new product which adds value also provides consumers, especially those indisposed to starch, the opportunity to eat right as the product is fortified with vitamins and minerals.
“ We believe that the new offering would go a long way in adding value to the usual wheat flour and also meet the needs of the consumers who are increasingly running away from starchy foods”
Also speaking at the venue, the company’s Managing Director, Shukla Anurag, explained that in addition to unveiling a new offering into the nation’s flour market, the company also decided to reward its trade partners for being instrumental to the company’s success in the past few years.
“We decided to do this because for the first time in its 35 years of existence, we recorded significant growth in terms of volume, patronage and spread across Nigeria,” he stated.
Some of the customers who spoke to BusinessDay expressed delight for the reward and called on the company to continue to maintain its product standard.
Raji Opeyemi, a distributor of Crown Flour products who based in Ikotun of Lagos and who won a distribution truck said “I expect them to maintain their quality standard” while Wasilat Adesina who is based at Itire also in Lagos and winner of another truck said the company should continue to fulfill their promises.