USA – Plant-based beverages producer, Califia Farms is set to launch a new line of dairy-free, oat milk beverages dubbed Ubermilk, suitable for vegetarian, flexitarian or vegan diets.

The new line feature plant proteins from pea, oats and sunflower seeds and has three different varieties; Unsweetened, Unsweetened Vanilla and Chocolate.

They will be available nationwide at Whole Foods Market stores in the US as of spring.

Each beverage has 8g of plant-based protein per serving as well as eight essential amino acids and fatty acids.

“Nutritionally, Übermilk is one of the more nutrient dense plant milks on the broader market with a powerful combination of both macro and micronutrients,” said Founder and CEO of Califia Farms, Greg Steltenpohl.

“Most importantly it wins on taste and texture, thanks to our naturally creamy and great-tasting oat milk serving as the base.”

The company’s plant milks portfolio includes products crafted from almonds, cashews, oats and coconuts.

According to the company, the dairy-free range delivers more calcium and significant level of potassium and is also a good source of Vitamin D and Vitamin E.

the recent past has seen massive investments in plant-based beverages, threatening the dairy industry that is being quickly deserted by health-conscious consumers.

California-based Califia Farms secured more than US$50 million in funding in July to expand its company-owned manufacturing site in Bakersfield, California.

The company also released a new line of dairy-free probiotic yogurt drinks containing the brand’s Califia Culture Blend of probiotic live cultures in the same year.

The Califia Culture Blend contains 10 billion probiotic CFUs sourced from the BB-12 bifidobacterium, and Califia Farms claims it is the first brand to ferment the BB-12 strain into a dairy-free yogurt.

Research and surveys show that more Americans are buying vegan milk regularly and the global market is forecast to reach US$19.67 billion by 2023, according to MarketsAndMarkets.

Danone introduced its three-variety Oat Yeah beverage line-up in January under the Silk brand.

Sweden’s Oatly brand, Planet Oat, Elmhurst, Thrive Market, Pacific Foods and Happy Planet already have oat-based beverages in the marketplace.