#Dairy Innovation Monday: New launches from Paxton& Whitfield, Myprotein, and Omsco

GLOBAL – The #Dairy Innovation Monday section this week features new interesting additions from Paxton& Whitfield, Myprotein, and Omsco.

Paxton& Whitfield launches new range of cheese


London-based cheesemonger Paxton & Whitfield has launched a range of six kinds of cheese after securing a listing on Ocado.

The cheese range consists of Baron Bigod, Old Groendal, Comte Androuet, Cave Aged Cheddar, Camembert de Normandie, and Colston Bassett Stilton.

The company claims that with more cheese to choose from than any other supermarket, its extensive range meets all tastes and budgets across the cheeseboard, making up a perfect cheeseboard.

P&W said the range will be included in Ocado’s new Big Cheese Market channel, from 3 August and can be ordered online at Ocado alongside the retailer’s wider range of branded, own-label, and M&S cheese lines.


Animal-free whey product from Myprotein

Myprotein, the world’s leading online sports nutrition brand, has partnered with startup Perfect Day to launch Whey Forward, a “no-compromise” performance protein powder made with animal-free dairy.

The partners detail that Whey Forward is a ready-to-mix product that offers the same taste and nutrition as whey found in cow’s milk, but with no lactose and a significantly reduced environmental impact.

With 20 grams of protein per serving, Myprotein said, the Whey Forward also matches the nutritional needs of Impact Whey, Myprotein’s award-winning traditional whey protein powder.

Whey Forward is available in three serving sizes and flavors: Creamy Mint Chocolate Chip, Rich Salted Caramel, and Decadent Chocolate Brown.


Whey Forward is available for purchase online on Myprotein’s website, ranging from US$19.99 to US$59.99.

Omsco’s first line of cheddar in UK market

Farmer-owned cooperative Omsco, has launched The Grass Roots Dairy Co. range, its first branded range of Cheddar created specifically for the UK market.

The company said the cheese is made from milk produced by a farming system that is accredited to be free from the use of pesticides, herbicides, artificial fertilizers, GMOs, and also, unusually for most UK dairy products, antibiotics.

The Grass Roots Dairy Co. range is set to start appearing to be purchased from the company’s website, delis, independent retailers, and farm shops later this month.

It will also be available through selected wholesalers including specialist cheese and dairy suppliers such as The Cheese Merchant and Proper Good Dairy.

The range will initially consist of Mild Organic Cheddar, 200g pre-pack with an RRP of £3.25; Mature Organic Cheddar, 200g pre-pack with an RRP of £3.50; and Extra Mature Organic Cheddar, 200g pre-pack with an RRP of £3.75.

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