NIGERIA – Dangote Flour Mills, the flour division of Africa’s largest indigenous industrial conglomerate Dangote Group has initiated the World ‘Puff Puff’ Day, aimed at celebrating home bakers and confectioners.
Initiated by the President, Dangote Group, Aliko Dangote, the day is to be celebrated on October 27 every year, a Punch report reveals.
It honours Nigeria’s creativity in the local delicacy as well as further create awareness for the company’s 1.5kg size launched in March this year, said the Group Managing Director of Dangote Flour Mills, Thabo Mabe.
“The World puff puff day is one of the most modern festivals.
It is celebrated on October 27; this is the maiden edition.
For us, we thought how do you bring flavour to the household and this is why we introduce the 1.5kg.
“This would make it easier for Nigerians to enjoy their puff puff, bread and other pastries at a go and make it healthy as well, rather than buying it from the market measured with plastic, which may not be hygienic.
But now the small kg is handy, it can be put in the cabinet and consumer can create flavour of their choice,” he said.
Giving back to the community
Speaking at the event, Executive Director, Dangote Flour Mills, Halima Aliko-Dangote said the 2019 edition celebration would be in collaboration with other flour manufacturers in the country to further enlighten Nigerians on the various ways to use flour as well as its nutritional value.
According to her, this day marks commitment to giving back to the society by Dangote Group.
Through the initiative, the company was able to identify that over 4,000 persons were making a living through frying puff puff, while over 100,000 are into other pastries businesses.
This year’s maiden edition was celebrated with over 50 confectioners engaged to produce 30,000 pieces of the local snack, as part of activities marking the day.
Two tonnes (40 bags of 50-kilogramme) of flour were fried at the event and according to Group Marketing Executive, Dangote Flour Mills, Mrs Funmilayo Bolarinwa, the firm aimed to beat the current Guinness Book of World Records of 200kg (four big bags) of flour fried at a particular location.
“We brought over 50 confectioners selected from different parts of Lagos to fry different flavours and varieties of puff-puff, including pepper, vanilla, coconut and other flavours,” she said.
The initiative looks to celebrate three categories of people that is, confectioners, consumers and the sellers or retailers.