DENMARK – Meat processor, Danish Crown has adopted a responsible soy policy to ensure the company achieves sustainable soy sourcing by 2020.
Danish Crown says the policy also promotes sustainable development of soy production and participation in partnerships to develop alternative, locally produced feed sources that may reduce the need for soy.
These initiatives also allow Danish Crown to join the Danish Alliance for Responsible Soy, reports GlobalMeat.
“We must not only deal with the imprints we make directly, but also those we make indirectly, and there is soy an area where we have a responsibility as a company”, said Preben Sunke, COO of Danish Crown.
“Therefore, I am pleased that together with strong partners we can take responsibility for our production and become more sustainable.
“One is to look at our current situation with soybean imports and make it more sustainable, but if fodder production and consumption are to be sustainable in the future, then we need to do some things we cannot today.
“That is why we need to get involved in partnerships where it makes sense and look for alternatives that can make Danish pigs less dependent on soy imports,” added Sunke.
In addition to this latest commitment, the pork processor recently launched new branding with an increased focus on sustainability.
As part of its rebranding, the company has created a new logo and visual identity which was unveiled at its 75 sites and offices across 23 countries, along with the launch of its new brand web site that sets out the new direction.
Over the coming months, the new Danish Crown corporate brand will begin to appear on its products while the Tulip Food Company is to change its name to Danish Crown Foods.
In March this year, Danish Crown unveiled a goal to create a completely climate-neutral value chain by 2050 in a race to become the world’s leading producer of sustainable meat.
The company aims to reduce its emissions of greenhouse gases for each kilogramme of pork it produces from farm to fork by at least 50% by 2030 compared to 2005.
By the end of 2019, the company said 90% of the pigs supplied to its abattoirs will come from sustainability-certified farmers.