Dannon unveils Activia Dailies to boost its Probiotics business

US – Dannon, the dairy products company has announced that it has unveiled a new line of Activia Dailies yogurt drinks to add to its probiotics range regarded for enhancing consumer health.

According to the company, the new line will make delicious, quick and easy probiotic yogurts, low in fat content, vital for important for the proper functioning of the digestive system and the entire body.

To enhance a convenient delivery to customers, the products are packaged into much smaller serving sizes available at grocery retailers and club stores all over the country.

Dannon can now offer not only diversity for its Probiotics, but also more choices for customers by utilizing Activia’s billions of live and active probiotics.

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The probiotics market growth in the US could be attributed to a shift towards function food consumption prompted by increased consumer awareness for the role of probiotics in nutrition, diet and health.

“In a survey discussing consumer experiences of probiotics, more than half of respondents preferred them to be available in food products rather than a pill.

While Activia’s traditional yogurt offers this great solution, we are excited to give consumers another quick, nutritious and tasty way to incorporate the digestive health benefits of Activia with its live and active probiotics into their diet,” said Miguel Freitas, PhD, the Vice President, Scientific Affairs, who leads a team of registered dietitians at DanoneWave, the maker of the Dannon portfolio of yogurt in North America.

Activia Dailies was developed in five flavors including strawberry, blueberry, cherry, vanilla and acai berry, expanding its dairy product basket in a way that would help even the busiest customer add probiotics to their daily routine.

The yogurt, made from live and active probiotic cultures is said to play a vital role in reducing digestive discomfort including gas, abdominal discomfort and rumbling, when used twice a day for 14days as part of a balanced diet and a healthy lifestyle.

“While Activia is well-known as a delicious source of probiotics, Activia Dailies add a new level of convenience by offering probiotics in an easy-to-sip format,” said Carolina Cespedes.

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The products would be retailing at US$5.19 for the eight-pack and US$9.99 for 24-pack across the grocery and club stores.

As the global probiotics markets is expected to rise, companies like Arla Foods, Inc., Probi, Lallemand Inc., Danone, Danisco A/S and Nestle are competitively coming up to address the rising global health concerns coupled with issues around probiotics.

With rising awareness regarding the use of probiotics and competitive strategies adopted by major market players, companies such as Chr. Hansen have gone an extra mile to invest in a broad range of cultures and enzymes to help improve the quality and health benefits of fermented-milk products, as well as infant formula, dietary supplement and health-care products.

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