Danny Celoni to succeed Peter Filipovic as CEO of Carlton & United Breweries

AUSTRALIA – Beverage industry veteran Danny Celoni has been appointed by Asahi Beverages as the CEO designate of Australian brewing company Carlton & United Breweries (CUB), effective February 2022. 

Mr. Celoni will succeed Peter Filipovic who will continue to serve the Australian brewer as CEO untill his term elapses in February next year.  

Danny has had an illustrious career in the beverage industry that spans over 25 years. He commenced his beverages career with Diageo in 1996 where he rose, over a 17-year career, to become Commercial Director for Australia, NZ & South Pacific. 

In his time with Diageo, Danny also held senior executive roles in Singapore, Korea, and Thailand. 

He then moved to American snack and beverages company PepsiCo where he is CEO of their Australia, NZ & South Pacific business. 

“Danny’s proven ability to successfully run large and complex businesses, across alcohol and non-alcohol, was critical in our decision to recruit him to become our new CEO of CUB”, said Robert Iervasi, Group CEO, Asahi Beverages Oceania. 

Mr Iervasi further noted that as a partner of PepsiCo, Asahi Beverages has had the pleasure of working closely with Danny and has “observed first-hand his ability to understand and deliver great results for his customers, and build exceptional teams”.  

Following his appointment, Danny will also join the Asahi Beverages Oceania Executive Leadership Team, reporting to Mr Iervasi. 

 “We’re looking forward to welcoming Danny to CUB and Asahi Beverages in early February 2022,” the Group CEO of Asai Beverages Ocenia added. 

“CUB is a great business, with an unbelievable portfolio, and we couldn’t be more pleased that Danny will be running it. With Danny’s forward-thinking approach to business, he’s going to make a very significant contribution to building our teams, delivering on our strategies for growth, and forging great relationships with our customers and partners.”  

Mr Celoni on his part noted that he was excited by the strategic direction and growth opportunities that CUB had and was particularly looking forward to working with CUB’s customers and partners as they navigate the evolving COVID-normal environment and the other challenges that lie ahead. 

Earlier, CUB announced that its Yatala site which is also Australia’s largest brewery is now producing Great Northern, Victoria Bitter, and Carlton Draught with solar energy.  

Around 7,000 solar panels have been installed on the roofs at the Queensland brewery, and the 3.01 MWp system is one of the largest solar installations of its kind in Australia. 

According to a statement from the company, the project will let Asahi Beverages – which took over CUB last year – reduce carbon emissions in Queensland by around 100,000 tonnes over the next 25 years.   

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