Danone adds skyr yogurts to its Light& Free range

FRANCE – Danone has announced that it will be launching two flavors of Icelandic-style skyr yogurt- blueberry blast and raspberry razzle flavors- to its light and free range on March 5, 2018 to expand its product portfolio.

According to the company, real fruits are used to give the yogurts a natural flavor, offering convenience and a wholesome experience to consumers who want a delicious snack while on the go.

For a delicious taste of Light and Free SKYR Icelandic Style Yogurt, Danone experts combines sophisticated range of ingredients including yogurt milk, Blueberry (8%), Modified maize starch, Calcium citrates, Stabilisers (glycerol, potassium chloride), Thickener (carrageenan), Acidity regulators (sodium citrates, citric acid), Flavourings, Sweetener (steviol glycosides).

“With our new Skyr Icelandic Style Yogurt, we’re able to offer consumers a convenient and delicious way to snack, with 14g of protein in every pot, tapping into this growth area within the category,” said Prabha Cheemalapati, brand marketing manager at Light and Free.

He noted that the light and free range had witnessed rapid growth and they were excited to bring consumers a new product experience to enjoy.

They attributed better reception of the Light and Free range to increasing consumer demand for products that are free or have less sugar or fats.

The new range will join other Light & Free yogurt brands such as Oykos and Danio broadening its offer in the growing Greek style yoghurt segment.

They will be available in single-use 150g tubs stocked in Tesco supermarkets across the UK, and the flavors boast of zero added artificial sugar, zero added fat, 14g of protein and 81 calories per pot for each flavor.

Danone introduced its new Light& Free range of yogurt in 2016 with a combination of appealing pack design and health claims to attract a pool of customers who are changing to healthier lifestyles.

The company marketed the products as having no fat and with zero added sugar to drive innovation in the low-fat and zero- sugar category of yogurts.

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