USA – Danone Manifesto Ventures (DMV), the corporate venture arm of global food and beverage company, Danone, has invested US$10 million in Laird Superfood to support its growth initiatives.

Laird Superfood is a plant-based superfood products startup based in Oregon, USA. Since its launch in 2015, Laird Superfood has quickly become recognized as a driving force in a consumer movement toward a conscious, healthful and vibrant lifestyle.

The company has seen record growth in products, innovations, and with retail partners both online and in stores, leading to its strongest quarter to date.

Paul Hodge, CEO and Co-Founder of Laird Superfood says that the startup’s growth has been a result of the company’s focus on functional, convenient, better-tasting products, while staying authentic to uncompromising standards of quality and ingredients.

Laird Superfood said that it will utilize the new capital from DMV to continue developing new offerings, expand operations and its manufacturing campus in Sisters, Oregon, invest in production and amplify go-to-market strategies.

“After thoughtful consideration and developing a strong relationship with the DMV team, we believe they are the best partner to help us deliver the mission and vision of the company,” Paul said.

“Danone aims to inspire healthier and more sustainable dietary practices around the world, which is perfectly aligned with the vision of our founders.”

Danone Manifesto Ventures invests globally in innovative companies to further support Danone’s mission through emerging brands, businesses and capabilities.  

Since its establishment, DMV has invested in various companies including Harmless Harvest, Forager Project, Farmer’s Fridge and Nature’s Fynd in the USA, Michel et Augustin, Yooji and Agricool in France, and Epigamia in India.

Commenting  on the latest investment in Laird Superfood, said CEO of DMV, Laurent Marcel said:”Through our time with Paul, Laird and the leadership team, we have developed a deep conviction in Laird Superfood’s culture and its understanding of the needs of today’s consumer.

“We are confident that Laird Superfood’s commitment to a healthy lifestyle and the quality of their functional products and ingredients will continue to appeal to consumers and retailers.

“Laird Superfood is a powerful brand with a unique story, and we are excited about our ability to seal this partnership, particularly in the current global environment. We believe it will result in future success with a foundation of mutual trust and shared values.”