Daybreak Foods appoints Aubrey Dali as Chief Financial Officer

SOUTH AFRICA – Daybreak Foods is announcing the appointment of Aubrey Dali CA(SA) as its new Chief Financial Officer, effective October 2024. 

Dali brings over two decades of experience in financial management and planning, having worked in sectors such as agriculture, fast-moving consumer goods (FMCG), pharmaceuticals, and healthcare distribution.

Dali has held several senior positions throughout his career, including Financial Director and Group Finance Executive, at major firms like Omnia Holdings, Aspen Pharmacare, SAB, and PEPSICO. 

His qualifications as a Chartered Accountant (SA) are backed by a Bachelor of Commerce in Accounting from the University of Cape Town and an Honours degree in the same field from the University of KwaZulu-Natal.

In 2015, he was recognized among South Africa’s top 35 Chartered Accountants under the age of 35. Dali’s extensive experience includes a focus on finance transformation, leadership, governance, and strategic planning. 

He has worked internationally, with exposure to financial systems in Canada, South Africa, Qatar, the Southern African Development Community (SADC), Brazil, the United States, Europe, India, and Australia.

Beyond his professional achievements, Dali is dedicated to family and has interests in social entrepreneurship, education, motor racing, and travel.

Daybreak Foods anticipates that Dali’s extensive experience will contribute significantly to the company’s growth and operational excellence in an already booming market.

The South African egg market is on track to reach an estimated revenue of approximately US$310 million in 2024. 

Industry forecasts indicate a steady annual growth rate of 8.21% from 2024 through 2029.

Gauteng currently stands as the leading province in egg production, commanding a market share of 24%.

It is closely followed by the Western Cape, which holds a 19% share, while the Free State and KwaZulu-Natal account for 17% and 13%, respectively. 

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