USA – Dean Foods’ affiliate Steve’s Ice Cream has launched seven new ice cream flavors, expanding its ice cream range in the US.
The maker of Brooklyn Blackout Cake and Small Batch Bourbon Vanilla has also unveiled a new visual identity and campaign for the brand, featuring an artist-designed packaging.
The new ice cream flavors, made with grass-grazed milk, include Spearmint Chocolate Brownie, Sicilian Chocolate Cannoli and Cold-Brewed Cinnamon Coffee; and dairy-free flavors, made with organic coconut cream, include Moroccan Mash Up, Passion Carnivale, Cold-Brewed Cinnamon Coffee, and Chocolate Cherry Blossom.
Steve’s Ice Cream is available in both dairy and dairy-free flavors at select grocery retailers nationwide, including multiple Albertsons/Safeway divisions, Target, Harris-Teeter, Hannaford, and Wegmans, located in the freezer department.
Dean Foods, which acquired Steve’s Ice Cream in 2017, has enlisted the help of Seattle-based artist Drew Wicklund to bring the full portfolio of Steve’s to life through refreshed packaging.
“While my beginnings at a young age were as an artist, as I entered my professional career, I ended up in the design world,” said Drew Wicklund, designer for Steve’s Ice Cream.
“This collaboration with Steve’s allowed me to marry both of my passions into thoughtful creations.
“My goal for this packaging was not only to catch the consumer’s attention, but ensure each creation was informed by the exciting palettes and globally-inspired flavors that live inside every pint.”
The ice cream is made with wholesome ingredients with no artificial colors or flavors.
Speaking on the launch, Mark Schneider, Marketing Director, Ice Cream, Dean Foods, said: “We are excited to engage with art and artists from packaging and content creation, to experiential activation this summer.
“Creativity and experimentation have always been central to the Steve’s DNA and this refresh celebrates its long-standing heritage.”
Last year, Dean Foods increased its stake in flaxseed-based milk and yogurt alternatives maker Good Karma Foods, taking a majority shareholding.
The acquisition was in line with its strategic plan: to explore growth in plant-based, dairy alternative food and beverage products market.