Del Monte introduces frozen strawberries to UK market
UK – Del Monte has introduced frozen British strawberries to the UK market, now available exclusively at Iceland stores across the country.
These strawberries, grown in Norfolk, are hand-picked at their peak ripeness and immediately frozen to preserve their flavor and nutritional value.
Norfolk’s ideal climate and soil conditions make it perfect for strawberry farming. Martin Tilney, senior commercial director for foods for Europe at Del Monte, expressed the company’s commitment to quality.
“We are thrilled to introduce our frozen British strawberries to the market. Our strawberries are not just a product of local farming; they represent our dedication to quality. By freezing them at the height of freshness, we offer consumers a superior product they can enjoy all year.”
Priced at GBP 2.25 (USD 2.88) per pack, these strawberries provide an affordable and convenient option for those looking to enjoy British-grown produce regardless of the season.
In addition to launching frozen strawberries, Del Monte has been actively exploring innovative farming techniques to improve crop yields and reduce their environmental footprint.
This involves creating indoor farms using hydroponics, LED lighting, and precise climate control. For instance, Del Monte’s vertical farm in London produces pesticide-free lettuce, herbs, and microgreens, ensuring fresh and healthy options for city dwellers year-round.
To enhance supply chain transparency, Del Monte is using blockchain technology. This technology records every step of the journey from farm to table, allowing consumers to scan a QR code on products like pineapples to access detailed information about their origin, quality, and safety.
This initiative aims to build trust and provide peace of mind for consumers concerned about food safety and sourcing.
Del Monte has also implemented AI-powered systems to optimize resource usage and crop health. Drones equipped with multispectral cameras fly over fields, capturing data on plant health, soil moisture, and nutrient levels.
This information allows Del Monte to make informed decisions regarding irrigation, fertilization, and pest control.
In California, these AI-driven systems have reduced water usage by 20% while maintaining crop quality, demonstrating the effectiveness of technology in modern agriculture.
Del Monte’s recent developments highlight their commitment to sustainability and quality. By integrating advanced technologies and innovative farming techniques, the company aims to provide high-quality produce while minimizing environmental impact.
The introduction of frozen British strawberries and the company’s ongoing initiatives reflect Del Monte’s dedication to meeting consumer demands for fresh, safe, and sustainable food options.
For all the latest fresh produce industry news updates from Africa, the Middle East, and the World, subscribe to our NEWSLETTER, follow us on Twitter and LinkedIn, like us on Facebook, and subscribe to our YouTube channel.
Del Monte introduces frozen strawberries to UK market
UK – Del Monte has introduced frozen British strawberries to the UK market, now available exclusively at Iceland stores across the country.
These strawberries, grown in Norfolk, are hand-picked at their peak ripeness and immediately frozen to preserve their flavor and nutritional value.
Norfolk’s ideal climate and soil conditions make it perfect for strawberry farming. Martin Tilney, senior commercial director for foods for Europe at Del Monte, expressed the company’s commitment to quality.
“We are thrilled to introduce our frozen British strawberries to the market. Our strawberries are not just a product of local farming; they represent our dedication to quality. By freezing them at the height of freshness, we offer consumers a superior product they can enjoy all year.”
Priced at GBP 2.25 (USD 2.88) per pack, these strawberries provide an affordable and convenient option for those looking to enjoy British-grown produce regardless of the season.
In addition to launching frozen strawberries, Del Monte has been actively exploring innovative farming techniques to improve crop yields and reduce their environmental footprint.
This involves creating indoor farms using hydroponics, LED lighting, and precise climate control. For instance, Del Monte’s vertical farm in London produces pesticide-free lettuce, herbs, and microgreens, ensuring fresh and healthy options for city dwellers year-round.
To enhance supply chain transparency, Del Monte is using blockchain technology. This technology records every step of the journey from farm to table, allowing consumers to scan a QR code on products like pineapples to access detailed information about their origin, quality, and safety.
This initiative aims to build trust and provide peace of mind for consumers concerned about food safety and sourcing.
Del Monte has also implemented AI-powered systems to optimize resource usage and crop health. Drones equipped with multispectral cameras fly over fields, capturing data on plant health, soil moisture, and nutrient levels.
This information allows Del Monte to make informed decisions regarding irrigation, fertilization, and pest control.
In California, these AI-driven systems have reduced water usage by 20% while maintaining crop quality, demonstrating the effectiveness of technology in modern agriculture.
Del Monte’s recent developments highlight their commitment to sustainability and quality. By integrating advanced technologies and innovative farming techniques, the company aims to provide high-quality produce while minimizing environmental impact.
The introduction of frozen British strawberries and the company’s ongoing initiatives reflect Del Monte’s dedication to meeting consumer demands for fresh, safe, and sustainable food options.
For all the latest fresh produce industry news updates from Africa, the Middle East, and the World, subscribe to our NEWSLETTER, follow us on Twitter and LinkedIn, like us on Facebook, and subscribe to our YouTube channel.