ZIMBABWE – Delta Corporation has introduced two new flavors, pineapple and ginger, to its Chibuku Super beer brand under the sorghum segment, marking an expansion of its product offering.
Marshal Pemhiwa, the sorghum beer business general manager, announced the availability of the new flavors, stating, “Delta Beverages, through the sorghum beer business, is excited to be expanding the Chibuku Super flavor range with the addition of pineapple and ginger flavors.”
The company’s move to diversify its Chibuku Super portfolio aims to cater to evolving consumer preferences, providing more choices within the sorghum beer category.
Pemhiwa said, “As Chibuku, we take pride in offering our consumers differentiated products, offering more choices to satisfy their dynamic needs. The addition of flavor variants to Chibuku Super is part of our journey to build brilliant brands and remaining innovative for our consumers.”
Delta Corporation’s sorghum beer segment already includes flavors such as banana, ginger, and pineapple, in addition to the original Chibuku Super and the Scud packs.
The introduction of pineapple and ginger variants follows the successful launch of Chibuku Super banana in June 2022, with the company expressing intentions to explore additional flavors in the future.
Revenue increases 19%
The company reported a19 percent surge in revenue for the quarter ending December 31, 2023, compared to the same period in 2022.
This growth is attributed to robust volume expansion across all business units, with a strategic focus on sales that averaged above 70% throughout the year.
Under the sorghum beer segment, both domestic and export volumes increased by 3% for the quarter and 4% year-to-date.
The lager beer business, building on strong volume growth, achieved a remarkable 15% increase in quarterly sales and a 14% increase over the nine months compared to the prior year. Improved availability of lager beer contributed to the positive volume trends in the sorghum beer segment.
Delta Corporation remains optimistic about its growth trajectory, with plans to introduce new products in the future.
Pemhiwa emphasized, “This has been the journey of the Chibuku brand over the past 60 years. This is part of our thrust of growing and developing the sorghum beer category, and we look forward to introducing new products in the future.”
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